Consumer Marketing Insights Lead

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

Visible & You

Named one of Fast Company’s Most Innovative Companies and "Best Telecom Brand" in Adweek’s Challenger Brand Awards, Visible is on a mission to reimagine what wireless should be: simple, accessible, and inclusive. Visible is the first all-digital wireless carrier in the US, which means we have no stores, no call centers, and no paper bills, allowing us to pass our savings to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we’re having a lot of fun doing it.

Visible is a division of Verizon, but operates uniquely inside the larger entity, taking all the best elements of startup scrappiness - disruption, innovation, and culture - while leveraging the assets and benefits of the larger corporation’s backing. No single day feels the same at Visible. If you’re someone who’d thrive in this entrepreneurial environment and embraces the challenge of delivering the best experience to our members in the simplest ways (knowing that simple requires a lot of work behind-the-scenes), check us out at https://visible.com. We are Visible.

In this hybrid role, you'll work from home with occasional in-person training and meetings. We are hiring in the following locations: Denver CO, Dallas TX, Alpharetta GA, Irvine CA, Basking Ridge NJ and New York City.

The Consumer Marketing Insights Lead will lead all consumer research related to the development of brand strategies, brand positioning, creative excellence, and marketing channel strategy. You will be a trusted adviser and strategic thought leader around consumer insights and research. You will have a background in leading research agendas that unlock insights around human behavior and truths. You have developed and used insights that have contributed to building brands and business performance. You thrive in working cross functionally and with outside partner firms and agencies. You will need to have subject matter expertise in consumer research methodologies, analytic tools and techniques and how to bring this together to drive business and brand impact.

• Lead all consumer research related to the development of brand strategies; brand positioning, creative excellence, & marketing channel strategy.
• Set and lead an insights agenda to enable development of future growth opportunities for the brand and business.
• Become an insights partner and trusted advisor to the marketing team thus elevating the impact of insights.
• Drive outside-in thinking and intelligence-based decision making.
• Play a key role in the development of consumer advertising and messaging.
• Design, develop and execute various types of research methods to meet marketing objectives. This includes survey design and operations, reporting, analysis, and the closed loop process.
• Implement efficient project management practices to manage insights deliverables, including development of learning plans, simultaneous management of multiple vendors and development and communication research outcomes.
• Find data that matters, make sense of the information and convey the story in a compelling way.
• Develop research briefs with objectives, research methods, and deliverables to ensure each project is on target to meet required outcomes and timelines.
• Create, present and share research across the organization in a format that can be easily understood and consumed by appropriate audiences and/or business partners.
• Gather and interpret data from various sources (trends, marketplace, industry, etc.) and translate information into meaningful insights, actionable recommendations, and formulate into a compelling story.
• Collaborate with other leaders in the development of a coordinated budget recommendation.
• Provide fiscal oversight of allocated resources, assets and expenses.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant work experience.

Even better if you have:

• A degree in marketing research.
• Six or more years of experience in marketing research.
• Strong verbal and written communication skills.
• Highly analytical, experienced in translating data into insights that drive business and customer value.
• Experience using data and insights to drive change and implement new initiatives.
• Ability to summarize and present information in a way that provides clarity and interest.
• Proficiency with various survey techniques including focus groups, large scale primary research surveys, and survey panels.
• Knowledge of statistical sampling techniques and statistical significance of results.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

COVID-19 Vaccination Requirement

Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).