What are the responsibilities and job description for the Marketing PPC Specialist position at Versacarry?
About Versacarry®:
Versacarry® was established in 2011 and is now a leading manufacturer of leather goods within the firearm industry. We specialize in making leather holsters and other firearm-related products that are carried nationwide in many of the top Sporting Goods retailers and directly distributed to a large customer base on our website. We are a young, energetic company that thinks outside the box and is always looking to push the research and development boundaries. This creative process has led to some truly novel advancements, resulting in several issued patents. All production and admin operations take place at our headquarters located in Bryan Texas.
Our growing company is looking for a PPC Specialist to help grow our client base. This position is perfect for an experienced professional with an interest in the advertising industry and looking for a long-term career. The PPC Specialist will be responsible for analyzing and optimizing advertisements, creating ad campaigns, and assisting with regular reviews of our accounts. The perfect candidate must be an expert with Bing, Facebook, and Google paid advertising.
Responsibilities:
- Create new ads while testing different campaign objectives and ad types.
- Create display campaigns based on keyword selection.
- Create and manage landing pages.
- Designate keywords for a campaign to be used for pay-per-click (PPC) advertising.
- Purchase ad spaces through PPC, search engine marketing (SEM), search engine optimization (SEO), and other similar methods.
- Analyze results and adjust ads daily to maximize conversion and ROAS opportunities.
- Communicating with the team to formulate new strategies and ideas.
- Completing data reports for management.
- Maintaining department spend within budget.
Experience & Skill Requirements:
- Minimum 2 years’ experience managing Facebook ad accounts *Required*
- Minimum 2 years’ experience managing Google Adword accounts *Required*
- Minimum 2 years’ experience managing Bing ad accounts *Required*
- Minimum 2 years’ experience using Google Analytics *Required*
- Google Adwords Certified *Preferred*
- Google Analytics Certified *Preferred*
- Bing Ads Certified *Preferred*
- Experience using BigCommerce *Preferred*
- Experience with Graphic Design and the Adobe Suite (primarily Illustrator and Photoshop) *Preferred*
- Experience and knowledge with firearms *Preferred*
- Experience advertising for gun-related companies *Required*
Compensation based on experience
Job Type: Full-time
Pay: From $55,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Experience:
- Google AdWords: 2 years (Preferred)
- Facebook Advertising: 1 year (Preferred)
Work Location: Hybrid remote in Bryan, TX 77802
Salary : $55,000