Social Media Coordinator

VI Core Values:

• RESPECTFUL: Do unto others as you would have them do unto you.
• CREATIVE: We use original ideas to solve problems.
• HONORABLE: We always take the high road and are willing to meet others more than halfway.
• DEPENDABLE: Good teammates are trustworthy and reliable.
• SMART: The best marketing comes from quick and analytical minds.
• DRIVEN: Success isn’t accidental. We must strive for it daily.

Position Summary:

• Under the direction of the Content Strategist, a Social Media Coordinator works to ensure daily tasks of the overall strategy are being implemented with precision and care.

• A Social Media Coordinator is required to be very nimble and maintain strong time management skills. They will assist in creating and executing extensive social campaigns; identifying what motivates and connects with audiences.

• A Social Media Coordinator must work with strategists to ensure each piece of content and communication is accurate. They must maintain excellent verbal and written communication skills and be a proactive problem-solver; offering solutions and working with each team member to reach project and client goals.

Essential Duties and Responsibilities:

• Assist in creating content including high quality photography, videos and reels

• Create engaging, eye-catching, and high-quality visual and written content for our social media channels, including Facebook, Instagram, Tik Tok, Twitter (X), Pinterest and Threads

• Trend monitoring: stay informed about current social trends to create relevant and timely social media content. Identify opportunities for collaborations, partnerships and promotions that align with these trends and resonate with our target audiences.

• Daily monitoring of assigned clients social accounts. Actionable tasks include identifying potential opportunities for brands to interact with users, responding to comments and direct messages based on set communication guidelines, etc.

• Daily, weekly and/or monthly content creation based on client needs and set strategic plans on a variety of platforms

• Daily, weekly and/or monthly data collection and analyzation to optimize content and strategy, and support content strategists

• Provide strategic and creative support to content strategists based on team and client needs

• Assist in managing and maintaining client voice

• Assist in creating and executing social media campaigns; identifying what motivates and connects with audiences and ensure each piece of content and communication is accurate

Education, Qualifications and Certifications:

• Bachelor's degree in marketing, advertising, communications or related field

• 0-2 years of experience in social marketing and/or community management

• Agency experience preferred

Required Skills:

• Detail oriented and not afraid to ask questions to ensure each task is completed with precision and efficiency

• High-level communications skills

• Must have strong organization skills and the ability to plan and maintain multiple clients and projects

• Ability to work within teams in a fast-past environment while maintaining a problem-solving attitude

• Accountable multi-tasker with the ability to manage time and deadlines while still demonstrating attention to detail

• Excellent writer with the ability to communicate concise, action-oriented copy that supports internal and client objectives

• Strong interest in consumer and user behavior, and an ability to collect and analyze data into actionable insights

• Experience and understanding of the following social platforms: Facebook, Twitter (X), Pinterest, Instagram, LinkedIn, Snapchat, TikTok

VI Marketing and Branding is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability, or veteran status.