Paid Media Manager

As Vimeo’s Paid Media Manager, you will be responsible for monitoring, reporting on and helping grow and optimize Paid Search, Video and Display marketing campaigns. We are looking for a quantitative mind with a passion for digital marketing. This position directly ties to Vimeo’s overall growth and revenue goals. The ideal candidate has a proven track record of managing paid media ad campaigns across platforms, and delivering on KPIs.

What You’ll Do:

• Generate daily, weekly and monthly reporting for all major metrics, deriving actionable insights
• Compile reporting for weekly and monthly business reviews to be shared with the leadership team
• Perform daily account management of PPC, Display and Video accounts
• Manage media budgets and in-month budget pacing, allocating accordingly to achieve the most profitable ROI 
• Monitor, maintain and optimize audience, ads, budget caps, and KPIs
• Work with cross-functional teams to help implement and test creative, ad copy and landing pages
• Aid in the creation of new paid media initiatives, including keyword research, ad trafficking, and building out campaigns
• Ensure account, campaign, and ad group structure adhere to best practices
• Design, implement, and track tests to validate bidding strategies, budget rules, landing pages, and ads
• Identify areas of improvement for performance, process, ad ops, and/or technological efficiencies by staying atop the latest industry news and trends, including the newest ad formats, bidding methodologies, and beta programs 

Skills and Knowledge You Should Possess:

• 3-5 years’ experience in Google marketing, with a passion for search and digital marketing
• 3 years in a media buying role, with experience trafficking Display and Video campaigns
• Bachelor's degree
• Background in SaaS, subscription, digital service, e-commerce, search platform, search engine, or agency is ideal
• Highly proficient in Google Ads (AdWords) and/or the Google Marketing Platform (Campaign Manager and DV360) 
• Comfortable working with analytics platforms, such as Google Analytics, Tableau or Looker
• Understanding of pixels, ad tracking, and platforms such as Google Tag Manager
• Highly analytical with deep knowledge of Excel 
• Ability to work with a high level of efficiency and accuracy under tight deadlines
• Strong attention to detail and fidelity to industry best practices