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Regional Sales Manager -

Alaska, Washington, Oregon, Idaho, Montana, Wyoming, Utah, Colorado

Territory: AK, WA, OR, ID, MT, WY, UT, CO Date Created June 2022

Reports to: Western Sales Manager – North America

Company Profile

Located in the heart of Central Minnesota, Virnig Manufacturing has been designing and producing skid steer

loader attachments since 1989. From engineering and cutting raw materials to machining, welding and painting

the finished product, all steps of the manufacturing process are done in-house. Today, the family-owned and

operated business has grown into a premium attachment manufacturer supplying North America and beyond.

By integrating the latest manufacturing technologies and using top-of-the-line materials, Virnig has

distinguished themselves as a cut above the rest in the manufacturing industry.

Job Summary (AK, WA, OR, ID, MT, WY, UT, CO)
Plan, direct and implement business initiatives and supporting action plans for Virnig Attachments dealer
organization and select strategic accounts within an assigned district in order to maximize sales potential and
dollar share of Company attachment line for the Virnig Attachment brand. Serve as district sales lead by
directing and coordinating the dealer support efforts of all internal team members in order to obtain the goals
and objectives for assigned district. Perform research to identify district needs and opportunities of both short
and long-term objectives, including but not limited to, the proper execution of channel and dealer
development.

Duties and Responsibilities

• Channel Development: Identify high potential markets; locate, recruit, establish and develop dealers in

these markets. Facilitate the establishment of full Company product line representation.

• Dealer Development: Assist and develop both current and new dealers with the implementation of

sound business initiatives (retail sales, rental, service support, inventory planning, training) and act to
assist in the implementation of established initiatives.

• Retail Development: Establish retail sales goals and inventory targets for equipment based on industry

potential, sales and dollar share goals for assigned district.

• Complement dealer rental goals through the support, promotion and sale of Company products to

independent rental accounts and select Company approved strategic accounts.

• Perform annual business reviews with the contracted dealer organization in order to fully develop

dealer priorities for attainment of area goals and objectives. Fully document non-performance and
develop corrective action plans in order to improve dealer performance.

• Communicate Company policies and procedures to dealers and assure compliance to the Virnig

Agreement(s) and Terms Schedule(s).

• Assist dealer personnel in retail sales calls, instruction of customers concerning service, applications,

maintenance and safe operation of Company products.

• Report customer complaints to Service and assist in follow up to provide customer satisfaction. Consult

with dealers, recommend and influence change which lead to increased customer satisfaction.

• Develop and disseminate market information and suggest solutions to problems regarding product

types, trends, competitive market share, specifications, and state and local restrictions. Collect and
analyze data on end user requirements, industry trends and competitive activities for product
recommendations.

• Aid dealers and product management, including input on product applications and product bid

specifications.

• Develop and participate in conducting new product introductions, dealer/customer product

information meetings, demonstrations, and trade shows.

• Development and facilitation of product and application-based training programs. Support the

Product Managers and Product & Training Specialists with Virnig training material creation,
specifically with focus on competitive positioning statements and applications.

• Mitigate Company risk and exposure by working closely with Credit and Collateral Management

with potential “high risk” accounts.

• Establish and maintain accurate sales goals for management to assist in proper production

planning and inventory control.

• Maintain expenses within operating budgets and develop travel schedule to efficiently cover all

dealers on a regular basis while keeping costs to a minimum.

• Maintain dealer files to include all pertinent dealer correspondence, dealer plans and performance

discussions.

• Establish effective relationships and collaborations with other departments (Marketing, Customer

Service, Production, Engineering, Finance, etc.) to address key business issues and opportunities.

& track loaders and compact tractors helpful.

• Strong computing skills including experience with Microsoft Office required. Familiarity with CRM

applications is highly valued.

• Bachelor’s Degree in Marketing or related business area preferred. Consideration given to

successful progressive experience.

• Ability to travel for trade shows and key account visits with the outside sales team.

• Proficient in interpersonal and communication (verbal & written).

• Residency within the territory preferred
  

Skills

• Demonstrated ability to achieve sales plans.

• Proven business analysis and judgment with the ability to proactively manage business and P&L to

meet objectives.

• Exceptional negotiation skills.

• Ability to build positive working relationships, both internally and externally.

• Ability to effectively present information and negotiate with all levels of management.

• Demonstrated strong oral and written communication skills.
  

• Paid time off

• Health insurance

• Holiday Pay

• Dental insurance

• Life and Disability Insurance

• 401(k) including employer match

• Salary dependent on experience and capabilities.
  

Travel

• 50% minimum overnight travel required

• Select meetings and shows (example, ARA, ConExpo, Sales Meeting, etc.)

VIRNIG MANUFACTURING IS AN EQUAL OPPORTUNITY EMPLOYER

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex,

national origin, marital status, familial status, pregnancy, sexual orientation, age, disability, military service, veteran status,

gender identity, status with regard to public assistance, or any other class protected by law. The company provides

reasonable accommodations to applicants with known disabilities, unless doing so would cause undue hardship for the

Company.