What are the responsibilities and job description for the PR Manager position at Virtuagym?
As Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As PR Manager, you will be responsible for building and executing our global PR and Communication strategy. You will work closely with our marketing team and company-wide stakeholders to promote our company’s story, engage with media outlets, and enhance our public image. This role requires excellent communication skills, a strong understanding of the fitness industry, and the ability to build and maintain relationships with media professionals. Will you join us in our quest to create a healthier and happier world?
This is a remote position available in the EU, where you will be working for our office based in Amsterdam, The Netherlands. You will be hired remotely through the national entity of our global employment partner.
What you’ll do in this role
Develop and implement comprehensive PR strategies that support our marketing goals and enhance our brand visibility.
Develop Virtuagym’s global messaging and positioning and, together with our Country Directors, localize it in our core markets.
Cultivate relationships with journalists, bloggers, and influencers in the fitness industry to secure media coverage and promote our company’s story.
Write and distribute press releases, media pitches, and other PR materials that effectively communicate our brand message.
Collaborate with internal stakeholders to craft compelling stories that help establish Virtuagym as a thought leader among its target audiences
Develop and implement crisis communication plans to protect and manage our brand reputation in times of controversy or crisis.
Track and analyze the effectiveness of PR campaigns and media coverage, and provide regular reports to senior management.
Work closely with the marketing team and company-wide stakeholders to ensure PR activities align with overall marketing strategies and initiatives.
What you will bring to the team
You have 3 years of experience in PR and Comms, either in-house or in an agency environment;
You have a strong understanding of the fitness industry, including current trends and media landscape.
You have native-level proficiency in either English, German, or Dutch, with excellent communication and writing skills.
You have good written and verbal communication skills in English; you know how to write appealing content for prospects and customers and express yourself to different stakeholders.
You are a self-starter, highly skilled in handling multiple projects at once, and a master at prioritization and getting things done;
You know how to improvise, think creatively, and be an enthusiastic problem solver, coming up with creative and unorthodox ideas to engage prospects;
You know how to deal with a fast-paced scale-up environment and adapt quickly to changing priorities — B2B and SaaS experience are a plus;
You are analytical and data-driven with an openness to change course as needed based on consistent measurement and tracking.
Important note: please do apply if you meet 70% of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!
About Virtuagym
Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.
Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 200 employees are based out of two locations: Amsterdam, NL, and Medellin, CO.
Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.
Ready to join us?
Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We look forward to receiving your CV and cover letter in English. We will get back to your application within 10 working days.
For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com.
Once you’ve submitted your application, please keep an eye on your inbox. Please also check the promotion and spam folders to avoid missing any communication.
* Please note that we do not collaborate with third parties to fill this vacancy, so third parties are kindly asked not to contact us about this role.