What are the responsibilities and job description for the CRM Specialist USA position at Volvo Cars?
It's not about technology. It's about life.
At Volvo Cars, we’re on a mission to make people’s lives less complicated. We never start with technology and try to squeeze people in around it – we always design our cars around people, and we innovate to provide safe, sustainable and convenient mobility. Want to join us?
Job Summary:
CRM Americas supports marketing and consumer data for Brasil, Canada, Mexico, and the United States. We work as a shared service Center maximizing efficiencies, economies of scale and good practice sharing. This role will focus on serving as a subject matter expert and liaison to all regions within the America’s market for Volvo Car Group. This includes identifying key best practices across Canada, LATAM, Brazil, and US and providing support to each region as needed regarding CRM content, marketing channel/templates, and work closely with audience segmentation team to help regional teams maximize loyalty and retention in each strategic region. This role requires constant communication, transparency, and coordination across regional teams and building networks in each region.
Principal Responsibilities:
- Review and enhance Consumer Data Quality
- Serve as Subject Matter Expert (SME) and create synergies between market regions (Canada, LATAM, Brazil, US) to share best practices pertaining to CRM Marketing. This includes shared content, templates, and works closely with audience data miners to provide segmentation support to regions as needed.
- Manage relationships and expectations from market and internal stakeholders through appropriate communication tools (status meetings, email, calls, errand tool)
- Roll-out and manage content for new CRM communication channels
- Coordinate system investigations, work with CED team to elevate system issues and track progress
- Participate in developing and implementing CRM Plans with Americas marketing teams
- Coordinate Data processing and governance to support Compliance and Privacy regulations and maintain CRM data reporting policies with governance teams
- Keep updated on CRM strategies and best practices
Competencies/Experience/Skills Required:
- Bachelor Degree in Business or Data Analytics and MarTech
- 1-3 years of experience in CRM operations
- Strong communication and relationship building capabilities
- Planning and project management skills across a multi-national corporation
- Excellent English skills (Spanish and/or French Canadian a plus)
- Marketing, business intelligence, and CRM system skills
- Ability to work under pressure with changing priorities
- Self-motivated with a strong drive for results
- A true team player
- Able to work collaboratively in a fast-paced work environment
- Excellent written/verbal communication and presentation skills, with strong attention to detail and follow through
Who are we?
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them.
Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.
