What are the responsibilities and job description for the Associate Manager, Growth position at Warby Parker?
Warby Parker is searching for a data-driven Associate Manager to manage and grow our SEM, SEO, display, and retargeting channels. Reporting to the Sr. Manager of Growth, this position will play a key role in optimizing and expanding our SEM program to drive customer acquisition online, offline, and across our mobile apps. Our ideal candidate is an experienced media buyer with a track record of efficiency scaling paid media programs.
What you’ll do:
- Own end-to-end management, optimization, and reporting of SEM, SEO, display, and retargeting channels.
- Manage day-to-day SEM campaign optimization while tracking toward a suite of KPIs, including keyword mining and expansion, ad creation, bid and budget management, testing, product feed management, and performance tracking and reporting.
- Responsible for campaign budgets and spend pacing, including budget vs. actuals reporting.
- Assist Sr. Manager with spend and performance forecasting and planning on a monthly, quarterly, and annual basis.
- Develop and execute on ad copy and landing page testing strategies in order to scale and optimize media spend.
- Stay up to date on industry trends and surface opportunities to test new products, ad formats, and emerging tools/technologies within paid channels.
- Manage our external vendor and partner with internal teams to implement SEO strategy, including site optimizations and expansion of on-site content strategy.
Who you are:
- Backed by 3 years of experience directly managing SEM, display, and retargeting channels. Agency experience is preferred.
- Equipped with experience managing SEM programs with annual spend >$10MM.
- Working knowledge of on-site and off-site SEO best practices, including understanding of technical SEO.
- Experience using measurement/attribution tools such as Looker, Google Analytics, or MTA models to optimize media.
- Experience using pivot tables, lookup tables, and other intermediate functions within Excel to surface data-driven insights and recommendations.
- A motivated self-starter with no-task-too-small approach.
- Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE).
Extra credit:
- Experience with online-to-offline measurement and attribution
Some benefits of working at Warby Parker for full-time employees:
- Health, vision, and dental insurance
- Life and AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Optical Education Reimbursement
- Free eyewear
- And more (just ask!)
Warby Parker requires all newly hired in-person or hybrid employees to be fully vaccinated against COVID-19 by their start date. Warby Parker is an equal opportunity employer and will provide reasonable accommodation, as necessary with federal, state, or local law, to those individuals who are unable to be vaccinated.
