What are the responsibilities and job description for the Senior Analyst, Growth Marketing position at Wayfair?
Wayfair Professional is Wayfair’s rocketship B2B brand, representing over 2 billion dollars of revenue and growing faster than the core business. Our high-performing team of former engineers, writers, consultants, and statisticians truly own Wayfair Professional’s growth and revenue strategy, working with an unlimited marketing budget and managing our spend to ROI targets that let us quickly capitalize on opportunities.
The B2B Acquisition team is directly accountable for maximizing new customer acquisitions and customer revenue, engagement and lifetime value through a portfolio of marketing channels. Leveraging sophisticated models to target customers and pinpoint precise moments that deepen our connection with them, we drive the ultimate growth and revenue strategy for the business, partnering with Data Science, Ad Tech, and Product to build innovative platforms and systems that keep us at the cutting-edge of marketing technology and measurement.
In this role you will be part of the B2B marketing team and manage our enrollment and onboarding strategy. You will work cross-functionally with stakeholders to improve the customer journey for businesses coming into our program.
This role is based in Boston, MA, and will be in-office Mondays-Thursdays and remote on Fridays.
What You'll Do:
- Own end-to-end enrollment and onboarding strategy to acquire and activate business customers, which includes improving our application flow, iterating on our outreach cadences which is a combination of phone and email messaging, and coordinating across the business to ensure coordinated touchpoints for business top of the funnel.
- Serve as an expert on overall business performance and strategy. Ability to build relationships and excitement with external partners to drive engagement.
- Leverage deep analytics to root out cause trends and develop data-driven solutions to complex business problems.
- Structured and clear communication to articulate all the different blocks that need to be built internally by Wayfair and externally be able to explain the value and vision of the program to influencers.
- Design and A/B test new models, creative, landing experiences, and other value adding initiatives.
- Formulate, prioritize, and execute against the roadmap to deliver channel growth.
- Manage and lead cross-functional projects with Ad Tech, Data Science, Engineering, Storefront, and Data Solutions to execute initiatives on the product roadmap.
What You'll Need
- 3 years’ experience in marketing, management consulting, startup/tech, finance, and/or strategy with a heavy analytical emphasis
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
- Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
- Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets
- Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
- Uncompromising precision and attention to detail (zero defect analysis, quick spotting of unexpected performance/bugs, etc.)
- Proficiency in a structured programming language (e.g., R, Python, advanced SQL) is a plus
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: https://www.wayfair.com/careers/privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.
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