What are the responsibilities and job description for the SEO Analyst - Remote position at Webstaurant Store, Inc.?
WebstaurantStore, the world’s largest online restaurant supply company, is hiring for a full-time SEO Analyst to join our data-driven SEO team. This role is meant for a curious, ambitious, results-driven individual who can support the SEO Team and help grow our organic traffic.
The SEO Analyst’s responsibilities include but are not limited to:
- Use a variety of external tools and internal data to analyze categorization, optimization, and organic search performance.
- Execute on-site optimizations and long-term projects with an emphasis on organic traffic growth.
- Help improve website taxonomy and product categorization with creative strategies and tactical projects.
- Explore new markets for growth through keyword research, optimization, and other key SEO strategies.
- Provide valuable, data-driven analysis for other departments seeking information on user behavior, trends, and more.
- Communicate SEO data and strategy with outside stakeholders to align with company goals.
- Scope-out industry leaders to stay ahead of the curve and maintain our competitive edge with SEO best practices, market research, and implementation.
- Perform ad hoc research of algorithm updates, the efficacy of site features, and areas of opportunity within organic search.
- Leverage your strategic, tactical, and analytical skills in a highly collaborative setting, working side-by-side with other analysts, writers, and specialists who possess a wide range of skills.
- Stay up-to-date with SEO, search engine, and internet marketing industry trends and developments.
The candidate must possess the following qualities:
- A strong work ethic. The SEO Analyst is expected to complete daily and weekly tasks independently, while also setting their own goals and seeking opportunities to bring more traffic to our massive e-commerce site.
- Critical thinking. Search engine algorithms change daily and strategies may not work from one day to the next. As a result, we need a curious individual who loves to dive in, experiment, and find the best solutions. This individual needs to be able to think holistically about SEO but also have an ability to translate that into actionable strategies.
- Decision making skills. The ideal candidate is able to take their data and analysis and make critical decisions with the information in a timely manner.
- Ability to follow direction. This role requires working with colleagues and senior team members. The candidate should be able to take direction, complete assigned tasks in an efficient manner, and work closely with their supervisor.
- Strong communication skills. This role requires the ability to share ideas and speak to non-experts about what we do. The ideal candidate is well-spoken and able to talk confidently about their work.
- Desire to learn. Success in SEO relies on not only on analysis, but also the ability to test hypotheses, draw connections, visualize data, and communicate clearly with colleagues and stakeholders.
Additional skill requirements:
- 3-5 years of SEO/marketing experience
- Experience with enterprise level or ecommerce sites
- Strong understanding of Google Analytics
- Strong understanding of ecommerce business models and metrics
- Comfortable with mining, interpreting, and creating projects based on data from multiple sources
- Proficiency with SEO tools: SEMRush, Ahrefs, etc.
- Excellent written and verbal communications skills
- Proficient skills in Microsoft Excel, Word, and Outlook
Extras:
- Experience with Google Search Console, Data Studio, and/or GA4
- Experience with site crawlers, e.g. Screaming Frog
- Basic knowledge of HTML, CSS, DOM, and JavaScript
- Proficiency with regular expressions (Regex)
Sound interesting?
Submit your resume today and take the first step towards a fulfilling and dynamic career at WebstaurantStore!
We offer highly competitive compensation and a comprehensive benefits package including medical/dental insurance, wellness programs, gym membership reimbursement, and a 401k with company match.