Marketing & Branding Manager
De Pere, WI
Full-Time
Position Summary:
The Marketing & Branding Manager creates the voice of WEL Companies. In this position you will develop our brand, identify target customers, and set clear objectives with solid content, promotion, engagement, conversion and visual design strategies. Traditional marketing along with a positive and engaging social-media presence may allow this position to grow into a team of individuals who would report directly to the Branding Manager.
Schedule: Full Time, Monday through Friday, Day Shift with flexibility when needs require
Responsibilities & Duties:
- Update company website to include promotions, company news, and other relevant topics
- Development of brand awareness and online reputation
- Online content management through all applicable channels
- Completing SEO and generation of inbound traffic
- Assist Recruiting and Sales Departments with cultivation of leads and sales
- Measure and analyze return on investment with key performance indicators
- Monitor, listen, and respond to users in a positive, engaging way that promotes brand awareness
- Implement continuing education within the budget for training and/or attendance at industry-specific conferences
- Identify and improve organizational development aspects that will improve content
- Create a regular publishing schedule and content editorial calendar to manage content and plan specific and timely marketing campaigns
- Measure and share results with management as required and requested
- Copywriting
- Create Landing Pages for website/specific marketing efforts
- Generation and distribution of press-releases
- Ground-up content creation across all outlets (display ad, social, video, print, podcast, etc)
- Ad purchasing
- Implementation and execution of all efforts in accordance with brand standards
- Event Marketing
- Other duties as assigned
Education & Experience:
- High School Diploma; required
- Associate or Bachelor’s Degree in Marketing, Business Communications, or Advertising; preferred
- Working knowledge of social media campaigns
- Experience of editing photography, videos, and other digital media
- Basic graphic design/layout experience
Computer & Essential Skills:
- Proficient in Adobe and Microsoft Office Suite
- Proficient in Word Press
- Working knowledge of Adobe Creative Suite; Primarily: Photoshop, Illustrator, Premiere Pro, & Audition
- Strong verbal and written communication skills
- Ability to operate professional photo and video equipment
- Excellent attention to details, including proof reading
- Exceptional organizational and time management skills with ability to prioritize and structure work schedules
- Strong ability to multitask to deliver a range of concurrent projects, on time and within budget
- Strong creative skills and keen eye for detail
- Ability to work professionally with a diverse group of individuals
Benefits for Full-Time Employees:
- Health Insurance, Dental Insurance & Vision Insurance after 60 days
- Short Term & Long-Term Disability
- Company Paid Life Insurance
- Voluntary Life Insurance, Accident & Critical Illness options
- 401(k) with company match
- Immediate Accrued Paid Time Off
- Holiday Pay
- Sick Pay
- Onsite clinic and chiropractic services
- Onsite gym & personal trainer
The family feel is real!
We’ve built an entire trucking family based on our core values –trust, stability, dedication. It’s a culture that starts with family ownership and reaches across WEL Companies, from new truck drivers to warehouse workers to shop tractor and trailer technicians to office staff. We then elevate that positive base that enhance lifestyles and drive loyalty from top to bottom.
Culture – YOU belong here
Communication. Relationships. Accessibility. When you’re part of the WEL Companies team, you’re treated like family. Many trucking companies do a decent job with logistics, technology, and compensation. We can do all that, and more….because the value of a positive, supportive open-door culture is priceless.
About WEL Companies, Inc:
In 1975 Wally Tielens and his two sons, Bruce and Randy had a simple vision for a family business that quickly grew into an industry leading refrigerated trucking business. What began as a two-truck business soon blossomed into more than 500 trucks and 800 trailers that provide award winning nationwide service to some of the largest companies in the food, beverage and dairy industries.
- Named the 2016 Refrigerated Inbound Carrier of the Year by Conagra
- Ranked in the top 15 of Fueloyal.com Top 25 Refrigerated Companies
- Home to 62 members of the Wisconsin Motor Carriers Presidents Safe Drivers Club
- Two-time TCA Company Driver of the year finalist and the 2016 TCA Owner Operator of the year finalist
- 2017 TCA Owner Operator of the Year Winner
- 84 WEL Drivers are members of the 2018 President’s Safe Driver Club
- Top 250 Fleets in America – Commercial Carrier Journal
- 2019 Premier Carrier – FourKitees
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.