Director of Sales Planning

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

The Director of Sales Planning leads the sales planning team, which acts as the conduit between field/ customer sales teams and corporate partners in driving sales strategy and revenue optimization. The director works collaboratively to align strategies and initiatives and then effectively communicates those strategies and initiatives to the field sales team in conjunction with their team.

The Director also develops and tracks KPI's to ensure execution from the field sales team and identifies strategies to maximize sales with target customers and consumers. This person leads the trade budgeting process setting direction on frequency and depth of discount for all of our product platforms.

Where You'll Work

This role will be based out of our Concord, MA headquarters. Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

***Welch's is moving to a brand new, state of the art space in Waltham, MA June 2025***

What You'll Do:

• Works cross functionally to help develop our strategic growth plans (SGP) and annual operating plans (AOP)
• Develops customer channel innovation presentations that focus on sales execution strategies including category and consumer insights, marketing and promotional plans, pricing, merchandising and shelving recommendations
• Deliver volume and profit projections, analyses, and results that contribute to achievement of the financial objectives
• Analyze and communicate KPI's for our customers and product platforms
• Develop and implement the distribution, shelving, pricing and promotional strategies
• Establish trade rates for all customers to ensure promotional expectations are met and optimized
• Coordinates discovery meetings with strategic customers on new growth ideas

Who You Are:

• Strong influencer; ability to inspire, motivate and drive accountability
• Demonstrated ability to develop strategy and execute
• Ability to generate innovative approaches and new or improved solutions to business issues
• Understands the needs of the customer and consumer by using data and insights
• Develops meaningful relationships and collaborates across departments
• Engages in healthy dialogue and makes decisions with Welch's best interest in mind
• Challenges the status quo and seeks ways to improve and develop
• Strong cross functional leadership skills and ability to manage change
• Exceptional sales presentation and development skills
• Effective written and oral communication skills
• Ability to develop creative and innovative customer marketing programs

What You'll Need:

• Bachelor's degree required, preferably in business/marketing or a similar focus. An equivalent combination of education and experience that proves competence in role may be considered

• 10 years of experience required in Sales Planning, Revenue Growth Management (RGM), Category Management, Customer-facing sales roles, Sales Operation, and/or Sales Strategy

• 7 years of experience within food, beverage, and/or CPG industries required
• Experience in financial planning, forecasting, and inventory management
• Good knowledge and experience with major retail customers

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
  • Health, Dental & Vision Insurance
  • Health Savings Accounts
  • Life and accident insurance
  • Employee Assistance Programs
  • Tuition reimbursement program
  • Additional benefits available through Perks at Work
• Paid parental (and adoption) leave - Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.