Credit Card Marketing - Head of Targeted Channel Acquisitions

About this role:

Wells Fargo is seeking a Marketing Director serving as Head of Targeted Channel Acquisitions on the Cards Marketing Team as part of Cards & Merchant Services. Learn more about the career areas and lines of business at wellsfargojobs.com .

The Marketing Director will serve as the Head of Targeted Channel Acquisitions which will include all Direct Mail, Email, and Targeted wellsfargo.com channels. The focus will be to create and lead credit card acquisition strategies to support a growth portfolio of Wells Fargo branded and cobranded products while taking advantage of new marketing platforms and capabilities.

This role is critical to the ongoing success of the Cards Acquisitions roadmap. The leader will be expected to continue to unlock growth opportunities for targeted acquisitions channels via improved capabilities, diversified creative and personalization, and ever-increasing marketing sophistication. Given the critical importance of Risk and Control to the Consumer Lending business at Wells Fargo, this role is expected to be able to natively operate with a risk management mindset - leading by example and fostering a control-focused culture within the organization.

Critical to success will be a strong understanding of credit card marketing with an ability to develop the vision and strategies of how Targeted Channels Acquisition will deliver with a strategy and execution focused mindset.

In this role, you will:

• Lead and develop experienced cross-functional teams with the focus on delivering targeted acquisitions strategies for the Credit Cards Marketing organization that will have a profound impact on the Cards business and the larger Consumer enterprise
• Includes opportunity to directly influence the multi-year capabilities roadmap across targeted channel marketing - audience development, creative marketing effectiveness, offer strategy, modeling approach, and connectivity & contact sequencing plan across multiple delivery channels
• Develop sophisticated audience targeting, optimized customer engagement, insights or operational excellence that improve business outcomes
• Lead acquisitions targeted marketing team by making strategic decisions to resolve, assess and mitigate operational risk to meet and achieve business or performance deliverables
• Interpret and develop legal, compliance, and privacy regulations and policies for managing risk and proactively driving digital operational excellence
• Collaborate with and influence leaders, vendor relationships and internal or external business groups
• Lead a team of experienced managers and cross-functional or virtual teams
• Manage allocation of people and financial resources for Marketing
• Develop and guide a culture of talent development to meet business objectives and strategy

Required Qualifications, US:

• 8 years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4 years of Management experience

Desired Qualifications:

• Marketing Leadership experience, ideally within Credit Cards Acquisitions
• Extensive knowledge and experience in building strategies within Targeted Channel Acquisitions, specifically Direct Mail
• Experience building and/or enhancing existing acquisition capabilities and platforms
• Virtual leadership experience with ability to effectively drive results, provide feedback/direction, and manage and build relationships with leaders and team members in a geographically dispersed team environment
• Financial services experience with Risk Management and Control
• Ability to successfully navigate complex and at times, potential ambiguous business challenges
• Ability to influence across multiple levels of the organization, while driving efficient decision making and alignment with primary decision makers
• Ability to communicate clearly and effectively, ensuring the necessary engagement and support of key stakeholders
• Ability to develop, engage, and motivate high performing teams

Job Expectations:

• Willingness to work on-site at stated location on the job opening.
• This role offers a hybrid work schedule.
• Ability to travel up to 10% of the time.
• This position is not eligible for Visa sponsorship.

New York, New York

Wilmington, Delaware

Charlotte, NC

West Des Moines, IA

• Salary will vary based on work location.

New York City - Pay Range: $144,400 - 300,000 annual

May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.

Required location(s) listed above. Relocation assistance is not available for this position.

Pay Range
$144,400.00 - $300,000.00
Benefits

Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

• 401(k) Plan
• Paid Time Off
• Parental Leave
• Critical Caregiving Leave
• Discounts and Savings
• Health Benefits
• Commuter Benefits
• Tuition Reimbursement
• Scholarships for dependent children
• Adoption Reimbursement

Posting End Date:
21 Apr 2024

• Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.