Senior Sponsorships Strategy Lead

About this role:

Reporting to the head of Sponsorships & Brand Engagement, the incumbent will be responsible for developing and driving strategy for Wells Fargo’s Sponsorship portfolio. This position will collaborate with key stakeholders across the enterprise to evaluate the existing sponsorships portfolio, execute go-to-market plans, and establish the vision and measurement framework for future sponsorship opportunities.  Additionally, this role will drive the measurement and learning agenda across the portfolio; using data driven insights to measure impact on upper funnel brand metrics (awareness, trust, favorability), improve return on investment and support go forward decisions for a best-in-class sponsorship portfolio.  This position can sit in Charlotte, NC or New York, NY and is required to be in the office 3 days a week.  The Wells Fargo job profile is Senior Lead Marketing Consultant.

In this role, you will:

• Develop sponsorship strategy framework to drive business results and deliver against KPIs

• Conduct competitive analyses and translate key insights into strategic recommendations

• Cultivate reporting capabilities that measure the impact of sponsorship initiatives; more specifically: brand impacts; business impacts and marketing campaign performance

• Establish benchmarks, measure performance, and provide recommendations that improve return on investment and operational efficiency

• Collaborate with LOB stakeholders and analytics teams to establish goals

• Manage relationships with external vendors/partners

• Partner with key stakeholders to identify process improvement opportunities

• Prepare executive presentations, highlighting capabilities, performance, and learnings

Required Qualifications, US:

• 7 years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience developing sponsorship strategies and plans 

• Experience developing reporting capabilities that measure the impact of initiatives

• Experience preparing executive level presentation with MS PowerPoint

• Experience establishing benchmarks that improve return on investment / operational efficiency

• Experience consulting and influencing senior leaders, partners, and peers

• Experience managing relationships and collaborating with external agencies

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($111,100 to $197,500)

• 150 East 42nd Street - New York, NY ($133,300 to $237,100)

Pay Range

Benefits

Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

• 401(k) Plan
• Paid Time Off
• Parental Leave
• Critical Caregiving Leave
• Discounts and Savings
• Health Benefits
• Commuter Benefits
• Tuition Reimbursement
• Scholarships for dependent children
• Adoption Reimbursement

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.