Group Account Director

Description

West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for a dynamic Group Account Director.

Position Summary: Manages the growth of the assigned client’s business with focus on exceeding the client’s advertising/marketing goals. The Group Account Director plays an essential role in developing and growing the account relationship and expanding agency services. 

Role Qualifications:

• Must create brilliant strategies and tactical campaigns plus breakthrough product development ideas that drive the client’s business and meet or exceed their expectations
• Must ensure creative execution is delivered on time and on budget and strategically aligns with client expectations
• Must manage all client communication and act as the main liaison for all aspects of campaign, from strategic brief through production/execution and reporting
• Must maintain project budgets and administration to achieve sales profitability
• Must contribute to new business opportunities – including idea contribution, research and proposal preparation

Position Responsibilities:

• Partner with the SVP, Chief Client Officer, to drive long-term account planning, growth and success
• Collaborate and partner with creative teams and strategic planners to deliver high-quality, on-time branding and marketing solutions
• Lead key client partnerships – including interacting with senior-level clients, attending relevant meetings, and developing and leading presentations
• Lead account teams through inspirational and hands-on leadership, providing active mentoring and opportunities to lead and grow
• Recognize great creative work when it is presented and help make it better 
• Manage accounts to meet profitability goals and timelines
• Assist in developing new business opportunities
• Embody the values of West Cary Group while maintaining a positive attitude and dedication
• Develop new opportunities to grow the client’s business through branding and marketing efforts 
• Maintain awareness of marketing trends and innovations
• Other duties as assigned

Requirements

• Bachelor’s degree or equivalent job experience 
• 10 years of a proven marketing/advertising track record of delivering inspiring work that is effective in market
• 5 years of advertising agency experience and a solid grasp of the fundamentals of marketing and advertising
• Demonstrated ability to engage with senior-level clients and agency leaders
• Knowledge of traditional, digital and non-traditional advertising
• Experience in traditional marketing channels (print, television, radio, point of sale, promotions) as well as newer media like online marketing, social networking, blogs, etc.
• Excellent written and oral communication skills, including presentation/pitch skills  
• Proactive, solutions-oriented attitude
• Flexibility (e.g., the ability to handle an account where deadlines are tight and client preferences may change suddenly and with short notice)
• Ability to work both independently and as a high-performing team member 
• Relationship management, project management or process management experience is a must.

Benefits

• Paid vacation, sick leave and holidays
• Medical/Vision/Dental/Short-Term Disability/Long-Term Disability
• Employer paid Life Insurance
• Flexible Spending Accounts: Health/Dependent Care
• 401(k) matching
• Cool people to work with!