Job Posting for Part-Time, Entry Level Marketing Assistant at West Central Equipment LLC
Job Details
Job Location: Ebensburg - Ebensburg, PA
Salary Range: Undisclosed
Description
West Central Equipment is the John Deere Agriculture and Turf Equipment Dealership in Central and Western Pennsylvania. We sell, service and supply parts for John Deere tractors, skid steers, ag equipment, lawn & garden mowers, zero-turn mowers, Gator utility vehicles, implements and related equipment. We are currently looking for a part-time, entry-level Marketing Assistant to work at our Ebensburg store.
Purpose:
Supports the Sales & Marketing Departments by helping to support the company’s multi-pronged approach to marketing and advertising.
Responsibilities:
Manages and regularly posts on company’s social media platforms (Facebook, Tik-Tok, YouTube, & Twitter)
Works with company’s ad agency to manage co-op advertising budget and develop, create and measure success of our various advertising campaigns
Provides website and e-commerce design and creation
Regularly tracks performance on Google Analytics and searches for areas in need of improvement (i.e. decreasing bounce rate)
Helps to plan and coordinate logistics communications, and activities for sales events, customer events, meetings, and/or focus groups
Provides support for customer events including manning booths/displays
Provides graphic design help with various flyers, mailers, stickers, key chains, price tags, social media, website, Loop TVs, etc.
Helps with filming and editing various company-produced videos
Acts as a liaison for all media and advertising relationships
Works within company’s CRM tool to identify, sort, and organize customer data in order to hep target specific audiences with specific messaging
Helps to develop and execute email marketing campaigns
Helps to develop and execute SMS campaigns
Helps with phone answering and entertaining sales floor customers until a salesman frees up
Experience, Education, Skills and Knowledge:
Experience in graphic design preferred
Experience with video editing preferred
Ability to collaborate and communicate effectively including on Microsoft Teams
Ability to use a CRM application
Qualifications
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