Manager Brand Marketing, Social - West Elm

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

West Elm - Who we are
Born in Brooklyn. At home in the world. west elm has been helping customers express their personal style at home since the launch of our first catalog in 2002. Our home base is nestled down under the Manhattan Bridge in the DUMBO neighborhood of Brooklyn, NY, right above our flagship store. We are a dynamic, fast-paced brand with an exciting growth strategy. We value imagination, diversity and giving people the opportunity to explore, grow and shape our future. We look for innovative, smart, and hard-working individuals who enjoy creative thinking and ingenuity. Help us carry out our mission of being a source of inspiration to our customers, creating a global community and tirelessly seeking ways to evolve our brand.

About the Role

The ideal candidate is an experienced professional with a minimum of 7 years in a marketing industry. The candidate should have experience with concepting, testing, and planning into a social media strategy that includes organic, paid and brand activation efforts. The candidate is an excellent communicator with professional writing experience, an understanding of various platforms, analytics and tools. Candidate must be a flexible and a creative self-starter who is able to work within a quick-paced growing brand environment and manage multiple projects at once.

Responsibilities

• Collaborate with internal business creative partners to drive seamless execution of strategy across social advertising platforms
• Operate a continuous test and learn innovation approach on social channels to ensure we are maximizing our return with our original content and campaigns
• Collaborate with brand team to continually develop new paid strategies to gain new customers and retain existing customer base
• Develop and maintain best-in-class channel and audience development capabilities and governance, including operating a social listening program which brings actionable customer insights back to the business
• Support content strategy across online communities and digital platforms which includes planning and executing paid campaigns to coincide with product stories, marketing messages seasonal initiatives
• Identify and propose new opportunities appropriate for the brand, including influencing content and influencer partnerships that build a more engaging brand presence across physical and digital landscape
• Measure and report results

Criteria

• 7 years of proven experience and demonstrated success in a digital marketing role
• Advanced knowledge of paid social advertising tools platforms
• Hands-on experience with analytics and testing strategies
• Ability to work independently with remote team members
• Keen attention to detail and outstanding organizational skills
• Results-focused approach. Ability to multi-task effectively and ensure that projects are completed with accuracy
• Ability to work onsite in our Brooklyn, New York corporate office

Benefits

Once you are here, you can look forward to a wide variety of benefits designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here is a look at what you might be eligible for:

• A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays and other time-off programs
• Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Location specific sample sales
• A business casual work environment
• Time off to volunteer
• Matching donations to qualifying nonprofit organizations
• Company-sponsored community involvement
• Various discounts on local businesses

The expected starting pay range for this position is $88,140 - $125,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.