Digital Marketing Specialist

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Build and execute social media gaming strategies through competitive research and platform determination, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video, etc) that builds meaningful connections and encourages a high level of customer interaction
• Optimize & manage the company’s social media profiles and presence to increase the visibility of the company’s social content, including Facebook, Twitter, LinkedIn, Reddit, TikTok and additional gaming channels that may be deemed relevant.
• Drive consistent, relevant traffic and leads from social network presence.
• Explore new ways to engage and identify new social networks to reach and engage with the target audience
• Track, measure, and analyze all initiatives to report on social media ROI and SEO. Continuously seek improvement by capturing and analyzing the appropriate social data/metrics.
• Work with other team members to determine the outcomes of the Marketing Function that support the overall business strategy and goals.

REQUIRED:

• 3-4 years of experience with paid search campaigns, preferably for a consumer technology or search marketing agency.
• Passionate about all channels of digital marketing, including video, affiliates, marketplaces, and social media.
• Excellent written and verbal communication skills with the ability to communicate across all levels of the company.
• Must be a pro-active, hands-on, and high-energy individual.
• Comfortable in a fast-paced, ever-changing environment.
• Familiarity with Adobe Experience Cloud products (AdCloud, Analytics, Audience Manager).
• Advanced user of SEM platforms and Microsoft Excel/PowerPoint.

PREFERRED:

• Familiarity with storage, flash or embedded devices
• Bachelor’s Degree

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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