SEO Manager

Search Engine Optimization Manager (Part Time Volunteer)

*Note: The following is an opportunity for flexible, part-time, volunteer work. Please DO NOT APPLY if you are only looking for paid employment. All positions are remote/ work-from-home.

Are you an experienced SEO Manager who is passionate about making a difference? Would you find it exciting to work with smart and talented individuals committed to producing great journalism in the public interest? Can you commit 10 hours a week to our mission, working remotely on your own schedule with our far-flung, diverse team? 

WhoWhatWhy is seeking an SEO Manager eager to build and strengthen our strategy for SEO optimization across our organization. This person will be fundamental in working with various internal teams to increase quality traffic, improve search rankings, and website performance. 

WhoWhatWhy is a nonpartisan, agenda-free news organization. Not left-wing, not right-wing, not consensus-seeking, we report the truth, whatever it is. We approach each story with an open mind, boundless curiosity, and a willingness to dig deep beneath the surface — and don’t back away in the face of pressure from powerful institutions and groupthink. 

We are a nonprofit. We are not funded by a zillionaire. We do not accept corporate ads. As such, we are only currently able to pay a small core team, as well as experienced professional freelancers — and rely primarily on skilled volunteers to fill out our growing organizational infrastructure. 

Age does not matter. We have among us young students, vibrant retirees, and everything in between, from all walks of life.

Join us! 

Responsibilities

• Develop, lead, and manage the overall SEO strategy for WhoWhatWhy
• Work closely with our editorial, marketing, and social media teams to lead SEO trainings and projects
• Stay up to date with industry changes in search algorithm changes
• Use Google Analytics, SEM Rush, and other SEO tools to identify trends, track performance, share wins, perform case studies, and find ways to iterate on successes. Strong analytical skills are a must!
• Monitor other key metrics, such as website and video views, searches, and their connection to SEO success
• Collaborate with organization leaders to build and execute a strategic plan to improve and expand our online presence
• Determine weekly, monthly, quarterly, and yearly success metrics and generate reports for the team
• Be able to effectively communicate SEO efforts and work closely with other teams, including editorial, social media, and digital marketing

Qualifications

• A passionate desire to work in an up-and-coming online news organization with a great mission
• At least one year of hands-on SEO/content strategy experience and or experience working on a site that achieved significant growth in search
• 2-3 years work experience as a social media manager/specialist 
• Detail-oriented, self-motivated, and excited to work in a growing publishing environment
• Experience with essential SEO digital publishing and tracking tools, including Google Search Console, SEM Rush (or other similar research tools), Microsoft Excel/Google Sheets, and digital content management systems
• Strong technical SEO understanding, with the ability to identify problems and opportunities
• Excellent writing, editing, leadership, and organizational skills

Perks

• Channel your passion in a stimulating environment
• Learn the nuts and bolts of nonprofit operations in an up-and-coming organization
• Develop new skills and gain valuable experience that can enhance your professional trajectory
• Do amazing work on a flexible, part-time basis
• Have fun while you make a difference 

Expectations 

You will be expected to attend your department’s recurring meetings. Beyond this, you will work on your own schedule. We kindly ask for a minimum commitment of 6 months for at least 10 hours a week. Because our team is spread throughout the world, we rely on a combination of Slack, email, and conference calls, and expect everyone to be responsive in a timely manner. 

To Apply 

We will not review applications that appear to be mass submissions. To apply, send your resume and a customized cover letter, making clear you are familiar with our mission and work. You should confirm your understanding that this is a volunteer position. If there is no option to attach a cover letter, please send a cover letter to hr@whowhatwhy.org.