Senior Digital Marketing Analyst (Paid Social Advertising)

In the time it takes you to read this, TRANZACT has already generated thousands of leads for some of the top insurance brands in the country – and we’re just getting started!

If you’re looking to join a rapidly growing company that is reinventing the relationship between consumers and insurance (AKA: shaking things up), you’re in luck!

We’re looking for a Sr. Digital Marketing Analyst (Paid Social Advertising) who has 3 years of experience in paid social advertising (Facebook/Meta, Instagram) with a strong performance marketing background.  S/he would take ownership over all paid media buys on one of our growing insurance verticals as well as high level communication and reporting to our business team. Direct report to the Digital Marketing Director.

Our ideal candidate is already fluent in Paid Social media buying and optimization - you've managed large budgets on paid social, optimized for volume and CPA targets, and have navigated the post iOS-14 world with success.  You are a curious thinker with strong analytical skills - comfortable with advanced Excel, Pwoer BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.

What we do & how we do it

In a nutshell: We create better lives for tomorrow by making insurance easy today.

How we pull it off: We work with some of America’s largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing.

Our diverse team of [analysts], [writers], [engineers], [designers], and [data scientists] work together to [refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies].

As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:

• The Wall Street Journal
• Forbes
• Vox
• Fortune
• CNBC
• And more

What you’ll do

As a Sr. Digital Marketing Analyst, you’ll be an integral part of the digital team & a member of the larger marketing team. You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.

A day in the life

During your day-to-day, you’ll be an integral part of the Paid Search team with a large focus on:

• Own media performance for a business vertical and manage large budgets for some of the largest insurance brands in the country
• Drive digital traffic to our website from our media accounts to generate leads and applications
• Manage day to day responsibilities such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, performance projections
• Testing, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets. Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways
• Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goals
• Train and mentor new and junior team members