Director, Digital Marketing

One Goal, One Passion - Growth is Everything at Window Nation

Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that. One Goal, One Passion - Growth is Everything at Window Nation.

Window Nation, one of the fastest-growing window replacement companies in the U.S., is seeking a powerhouse Director of Digital Marketing. This marketing leader will be a key player in achieving Window Nation’s aggressive growth aspirations. The Director of Digital Marketing will own every digital touch point throughout the customer journey. This digital marketing leader will oversee an eight-figure annual digital marketing budget to drive consumer leads across 25 US markets. This marketing leadership position will report directly to Window Nation’s SVP of Marketing.

The Director of Digital Marketing will own the strategic vision, roadmap, and execution of paid and non-paid digital marketing and lead nurture programs. The windownation.com website, paid landing pages, and emails will also be part of the digital marketing director’s purview. This visionary will make an indelible impact on Window Nation’s digital marketing future by up-leveling its digital marketing tech stack and processes. The digital marketing leader will manage internal and external digital marketing teams to carry out and execute their strategy. 

• Owns strategy, performance, and goals (leads, spend, CPL, ROAS) across all digital channels such as paid search, paid social, programmatic, SEO, etc.
• Oversee CRO and lead nurture programs
• Analyze performance data and direct digital investment and efforts across current and new digital marketing channels
• Track and communicate digital marketing performance against plan to Window Nation stakeholders
• Build short and long-term digital marketing roadmaps and budgets
• Drive digital marketing tech stack vision and lead implementation of new digital marketing tech stack components
• Significantly grow Window Nation’s digital marketing expertise through continuous, pragmatic testing and commemoration 
• Own digital marketing agency partnerships
• Attract, hire, and develop a best-in-class digital marketing team

• Bachelor’s Degree, MBA a plus
• 7 years of digital marketing experience with increasing responsibilities
• Owned digital marketing KPIs (e.g., leads, revenue, spend, etc.) in a B2C business

• Broad experience across paid search, paid social, CTV, organic media, and website management (incl CRO), email marketing, and marketing automation.
• Experience managing and planning multi-million dollar digital marketing budget
• 3 years experience recruiting and developing top digital marketing talent
• Experience effectively managing multiple 3rd party vendors including vendor selection and onboarding
• Experience with multi-touch attribution, analytics, measurement, and testing.
• Has assessed and implemented major components of digital marketing stack
• Track record of exceeding digital marketing goals
• Seamlessly prioritizes multiple competing short and long-term deliverables
• Strong general business acumen and connects company goals to team goals
• Autonomous and resourceful in identifying and solving issues
• Bias for action and iteration; constantly thinking about “what’s next”
• Data-driven marketer
• Can effortlessly transition between thinking strategically to getting hands-on and “in the weeds”
• Effectively communicates (oral and written) to technical and non-technical audiences (e.g., executive team, investors)
• Ability to Influence cross-functional executive partners to prioritize digital marketing initiatives on cross-functional roadmaps.
• Well respected by direct reports, peers, and executives

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.