Senior Manager, Product Marketing
Job Posting for Senior Manager, Product Marketing at Winnebago Industries
Are you a passionate leader that loves making an impact? Do you love driving creative strategy? Winnebago is seeking a Senior Manager, Product Marketing to join our team based in either Eden Prairie, MN or Forest City, IA. Winnebago is an iconic American brand synonymous with RVing and the great outdoors. We are looking for our next product marketing leader who will lead the growth of our brand through enhanced omni-channel go-to-market efforts. The Senior Manager, Product Marketing will provide strategic direction and thought leadership to the product marketing organization, which will emanate from a superior understanding of the current customer’s attributes, leveraging insights to expand to new customer segments.
This individual will be responsible for strengthening Winnebago’s go-to-market approach, for both Motorhome and Towables business unit, aligned with our brand efforts. Responsibilities include consumer product marketing strategy in coordination with the product development process; dealer marketing engagement; consumer research; and PR. This position will define product marketing objectives, and work with cross-functional partners to implement respective key results.
Key Areas Of Responsibility
This individual will be responsible for strengthening Winnebago’s go-to-market approach, for both Motorhome and Towables business unit, aligned with our brand efforts. Responsibilities include consumer product marketing strategy in coordination with the product development process; dealer marketing engagement; consumer research; and PR. This position will define product marketing objectives, and work with cross-functional partners to implement respective key results.
Key Areas Of Responsibility
- Develop, articulate, and champion a product marketing vision and strategy for Motorhome and Towables products, including leading product go-to-market efforts.
- Drive coordination and alignment with cross-functional stakeholders (including Product, Digital Product, Brand Marketing, Public Relations, Design, Engineering and more).
- Influence business direction and develop strategic product input and positioning through lens of broader vision, consumer needs, and competitive landscape.
- Lead insights and research efforts to engage in consumer segmentation and identify as well as address the needs of our users.
- Identify product growth opportunities through marketing efforts and work with cross-functional partners to test and implement.
- Work cross-functionally with sales and training, strategic dealer partners and product management to maximize awareness and effectiveness of pull-through strategies. Work effectively as a partner with other team leaders to drive sales and enhance the overall Winnebago brand.
- Lead PR efforts in coordination with agency partners.
- Develop and manage the product marketing budget.
- Lead, manage, and develop teams of talented marketing and creative professionals.
- Lead and manage agency relationships.
- The successful candidate will have over 12 years of corporate marketing department or ad agency experience, preferably product marketing, with a record of achievement working at a senior level.
- Marketing leadership experience with a large, well-respected, multi-brand consumer products manufacturing company or large multi-site, multi-brand retail organization.
- Deep understanding of marketing and strategy development, with experience in product and brand consumer marketing.
- Bachelor’s Degree or equivalent experience required; Masters preferred.
- Experience managing relationships with outside ad agencies and media partners.
- Experience successfully leading and developing teams of marketing and creative professionals.
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