Marketing Coordinator

Position Summary:

Coordinates and supports all marketing functions including, but not limited to all marketing communication channels including social media, website, internal/external outreach, collateral, content creation, copy writing, graphic design, website management, email communications, photography & videography, event conceptualization, planning, and execution, along with resort activity programming, community programs & relationships, media & advertising assistance, and donation request fulfillment.

Wisp Resort is a four-season ski, golf, and recreational destination resort. Because of the nature of the resort business, employees may be asked to perform a range of duties outside of their primary job description as the calendar, weather, operations schedule, and business levels require.

Essential Duties & Responsibilities:

• Responsible for support of the day-to-day onsite resort marketing responsibilities.
• Assist the Marketing Manager in creation, planning, execution, and evaluation of all marketing functions including advertising, public & media relations, product mix & eCommerce, and community relations.
• Adhere to the highest standards of ethical conduct recognizing this position represents the company in the community, values, and brand.
• Coordinate with the Marketing Manager on scheduling, goals, analytics, reporting, and seasonal evaluations.
• Assist with developing programs to communicate promotions and marketing efforts of all departments across the resort.
• Help to maintain the needed collateral and office supply inventories.
• Assist the Marketing Manager with designing, producing, and installation of resort-wide collateral/posters and directional signage.
• Assist with internal and external communications of programs, events, promotions, products, pricing, events, and general resort information.
• Help write copy for a variety of marketing and advertising purposes.
• Support the Marketing Manager by regularly reviewing and updating website content.
• Assist with photography & videography production, editing, and cataloging.
• Support the Marketing Manager with daily snow reporting throughout the winter season.
• Help enhance community and internal resort relations through regular communications, programs, and promotions.
• In conjunction with the Marketing Manager maintain the resort brand and creative consistency of all marketing assets and communications.
• Support the Marketing Manager, other departments, and cross-train where needed to assist operations.
• Along with the marketing team assist with conceptualizing, planning, and executing a year-long calendar of events and resort programming.
• Assist the Marketing Manager to meet organizational goals, values, and guest services standards.
• Maintain a guest-centric focus and awareness of safety.

Qualifications/Attributes:

Successful execution of this job requires an individual to satisfactorily perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Ability to work with all resort departments and coordinate resort programming, events, and activations.
• A working knowledge of resort information technology, which may include Adobe Creative Suite, Microsoft Office, NetSuite Purchase requests/orders, WordPress, and Siriusware.
• Demonstrate leadership amongst the department Directors, Managers, and Supervisors.
• An understanding of budgets to help monitor the status of marketing spends and effectiveness.
• A knowledge of resort products, services, pricing, procedures, and policies.
• Maintain the ability to prioritize a variety of tasks that are often under strict time requirements.
• Exhibit a willingness to accept change and understand responsibilities and requirements may evolve.
• A general awareness of resorts in the competitive set, hospitality management, and industry trends.
• Exhibit an ongoing willingness and desire to learn new systems.
• Work well independently and as a resort team member.

Education and/or Experience:

• Associate degree in a related area or equivalent work experience
• A minimum of 2 years’ experience in marketing
• Proficiency on PC applications specifically graphic design programs such as Adobe Creative Suite

Language Skills:

• Demonstrated mastery of English
• Excellent oral and written communication, and interpersonal skills

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sitting for long periods of time, bending, lifting to 30lbs
• Manual dexterity, auditory and visual demands

Work Environment/Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Duties may be physically demanding or stressful at times, particularly during peak season periods or events.
• Office environment and overall resort atmosphere with many varied aspects.
• Outdoor functions requiring adaptability to changing weather conditions.
• Travel within regional and destination areas.

Disclaimer: The information listed in this Job Description may only be a summary of the work involved and could change depending on the future direction of the company. The right of final decision is with the management of the company and the company is eligible to reject any applicant without disclosing the reason.