Product Owner

Wizcom Corporation (Formerly Dextro Software Systems)
Louisville, KY Contractor
POSTED ON 5/18/2024
Product Owner (with Martech)

Louisville, KY (5days Onsite)

W2 only

Note

  • Must have QSR (Quick Service Restaurant) background or at least some restaurant or food ordering background.
  • prefer experience with Martech solutions like Treasure Data's CDP, and Punchh Loyalty integrations

Responsibilities

  • Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirements.
  • Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needs.
  • Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specifications.
  • Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testing.
  • Track key performance indicators (KPIs) and measure the success of marketing products.
  • Conduct market research and stay up-to-date on marketing technology trends.
  • Communicate product vision and roadmap to stakeholders across the organization.
  • Advocate for a data-driven approach to product development and decision-making.

Qualifications

  • 9 years of experience in marketing or product management.
  • Proven experience working in an Agile development environment.
  • Strong understanding of marketing technology (Martech) landscape.
  • Experience with marketing automation platforms a plus.

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