What are the responsibilities and job description for the CRO Specialist position at Wolverine Worldwide?
Current employees, please apply in
At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.Workday
.We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.
If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity to join us as a Conversion Optimisation Specialist as we continue our mission to empower women through fitness and beyond by being consumer obsessed and delivering content and stories that convey our market leading product in inspiring ways.
You will be pivotal in pushing boundaries to ensure we provide relevant and impactful customer experiences with your data led decisions in a fast-paced environment which are essential in helping us delivering upon our mission.
- To be data obsessed to identify, and provide meaningful insight, on opportunities within the shopping funnel to drive conversion; looking at both quantitative and qualitative data, and able to provide relevant recommendations or strategies
- In alignment of our digital strategy, to own the onsite reporting of key journeys, bringing a commercial and customer focused mindset working cross functionally to understand the end to end customer journey and able to identify opportunities to improve; balancing both quick wins and longer term recommendations with incrementality at the fore
- Working closely with the Online Trading team to understand trading performance and able to provide guidance of recommendations or levers to test to support performance
- Continuously build upon and rollout a playbook of onsite components with best practice guides, to enable levers and tactics for the wider team to use to support trade reactions and market led activity. Providing training and support to best empower the wider team
- Deliver a framework to scope out A/B tests and guide the wider teams testing approach; document requirements, formulate strong hypotheses and variations to test the problem statement(s) to be solved
- Creating strong collaborative relationships and partnering closely with the wider eCommerce, Digital Product and Performance Marketing teams
- Communicate results to wider business and own updates on testing progress and iterations to encourage engagement and articulation of value from optimization initiatives and onsite personalisation
Ideal skillset
- At least 2 years of experience working in a digital optimisation role
- Experience using Dynamic Yield, Salesforce, Google Analytics and Content Square advantageous
- Demonstrate sound knowledge of CRO programs and a passion for creating a great user experience
- Be comfortable experimenting, failing and changing tact at pace; thinking outside the box with a hands on approach
- An analytical and questioning mentality with ability to manipulate large, complex data sets and deliver actionable insight
- Awareness of market and regional nuances impacting consumer behaviours
- Excellent communication & interpersonal skills with the ability to influence
- You thrive in a fast-paced environment, are self-motivated and well-organised
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.
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