Assistant Vice President | Senior Marketing Manager

This Opportunity

Be involved in projects with our East Region Strategic Growth Team and be a part of a growing organization that meets our client’s objectives and solves their challenges. WSP is searching for a full time Assistant Vice President | Senior Marketing Manager. The position can be located within any of our major states within the Mid Atlantic Area (New Jersey or Pennsylvania).  

This is an opportunity to be a part delivering critical infrastructure that supports the safe and sustainable growth of the communities in which we live. While based in a specific office, the Assistant Vice President | Senior Marketing Manager
 will serve as a regional resource working throughout a multi-state region. The position will integrate with a high performing, supportive team of marketing coordinators, graphic designers, and strategy development staff responsible for securing some of the largest infrastructure projects in the U.S. WSP offers a supportive work environment and incredible opportunities for growth in marketing. Our leaders strongly advocate for professional development with opportunities to join professional organizations and attend educational seminars. The marketing team collaborates across offices, practices and business lines, engendering a close-knit group of professionals who work together to succeed.

While our ideal candidate will bring experience in the A/E/C or professional services industries, what we’re looking for is someone with a collaborative, can-do attitude that has a special knack for creativity and persuasive storytelling. The right candidate will be an empathetic leader who works to build community through positivity and who can bring home the win!

The Assistant Vice President | Senior Marketing Manager will work with district and regional marketing directors, business line management and/or district management to align priorities and drive successful proposal, pursuit and marketing activities across the geographic region. In addition, will support local teams in positioning for major pursuits, including capture planning and pipeline development. Candidates will demonstrate strong leadership and facilitation skills, a commitment to excellence, a history of personal initiative and a successful track record of submitting highly ranked proposals to public and private agencies. Must have proven experience managing complex proposals of all sizes with multiple contributors. We are seeking a dynamic individual with experience overseeing, coordinating, and delivering on all aspects of proposal development including strategy and messaging, writing, layout, managing process, graphics, and production. Must have excellent writing skills, be detail-oriented, rally proposal teams to meet a schedule, work with technical teams to brainstorm winning messages and themes and can effectively progress on multiple projects at the same time.    

Your Impact

CLIENTS: 

• Leads client focus activities and client engagement teams to build client relationships and understanding of client needs, and WSP’s response
  and solutions to those needs.
• Works with district and regional leadership and client engagement teams in development and maintenance of business unit pipeline, including reporting on BD KPIs.

EXPERTISE: 

• Leads the most complex proposals with general guidance. Collaborates with technical staff and writes/reviews/edits original content for clarity,
  compliance and key messages. Works with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit.
• Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP.
• Organizes and facilitates pursuit strategy meetings.
• Leads and supports interview coaching and presentation development for shortlist interviews.
• Leads debriefing activities post procurement.
• Identifies and drives business line/area visibility plans and external communications opportunities in alignment with strategic priorities.

PEOPLE & CULTURE: 

• Conducts training and mentoring of marketing team personnel. 

OPERATIONAL EXCELLENCE: 

• Assists in the ongoing development and refinement of QA procedures, and serves as quality control review of materials developed by Department.
• Oversees quality of marketing deliverables and compliance with WSP procedures. 

Who You Are

Required Qualifications

• Bachelor’s degree
• 10 years’ of relevant experience
• Mentoring experience required
• Excellent verbal and written communication skills
• Possesses a strategic mindset and sound judgment
• Ability to build trust and influence others
• Ability to manage and prioritize multiple projects and deadlines
• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications related software programs
• Must have leadership, communication, liaison, analytical, forecasting, marketing, and administrative skills 

Preferred Qualifications

• Past experience with medium to large sized A/E/C firms