WTTW News, Newsletter Producer

WTTW News (Chicago PBS) is seeking a Newsletter Producer to conceive, write, edit, and produce a suite of engaging, popular newsletters for local news consumers.

KEY RESPONSIBILITIES:

·         In collaboration with editorial, marketing, and digital colleagues, develop, propose, and implement data-driven WTTW News newsletter strategy; rollout plan with the objective of achieving established metrics and audience growth goals. 

·         Work with editorial, marketing, and digital colleagues to develop and then implement a distinctive and engaging voice to differentiate the tone of WTTW News newsletters.

·         Produce audience-driven newsletters from start to finish – write, edit, and fact check copy; gather related assets including images and graphics; ensure issue-specific promos and ads are included; prepare distribution list; and schedule/send from eblast software system.

·         Build contact and distribution lists with the goal of exponentially increasing and retaining subscriber base for each newsletter.

·         Consistently experiment with new formats and perform A/B testing across newsletter elements and tactics to drive growth and maximize engagement.

·         Develop, document, and share analytics reporting; continuously analyze newsletter content performance and make recommendations for content adjustments and innovations.

·         Perform other digital content production duties for news as assigned.

SKILLS/QUALIFICATIONS:

·         Demonstrated understanding of web analytics data to inform strategy.

·         Demonstrated understanding of and passion for newsletter landscape, trends, and techniques.

·         Ability to work independently, proactively, and persistently in a fast-paced and deadline-driven work environment.

·         Exceptional attention to detail and accuracy; excellent organizational and planning skills.

·         Strong interest in Chicago news.

·         Understanding of journalistic ethics and procedure as well as an understanding of public media.

EXPERIENCE:  

·         3 years of experience writing audience-driven, data-informed news content.

·         Demonstrated experience writing, reporting, fact checking and editing digital news with knack for identifying compelling topics and implementing ways of drawing readers in to build loyalty.

·         Demonstrated experience utilizing photo editing and email blast/content management software.

·         Expert knowledge of email analytics gathering, analysis, and reporting tools.

·         Work experience with a news organization is preferred.

*Selected candidate will need to be, or become, a member of AFTRA.    

Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.