What are the responsibilities and job description for the Senior Product Manager position at Wunderman Thompson?
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
We are seeking a dynamic and experienced Senior Product Manager to lead CRM and CDP initiatives in a full time role servicing one of the agency's largest accounts, in the government sector. You will play a crucial role in contributing to cross-channel insights, optimizing marketing efforts, and elevating overall data-driven decision-making within the organization. A successful candidate will be able to navigate between people, processes and systems, manage diverse stakeholder expectations, and make strategic choices that drive impactful outcomes.
What you'll do:
- Utilize market, business, and user insights to prioritize opportunities and build consensus on the strategic roadmap.
- Develop and maintain key Product Management artifacts (Vision, OKRs, Roadmap, Requirement Documentation etc.) communicating value, effort, risks, and dependencies.
- Facilitate collaborative workshops to align on business and product goals, solution concepts, and features.
- Lead tactical work, including story mapping, defining requirements, and prioritizing the backlog.
- Collaborate iteratively with clients and internal cross-functional teams, guiding them through the product development process.
- Partner with other Product Managers and CX/UX experts to share insights across the portfolio.
Who you are:
- Influences without authority and fosters an environment of shared accountability and continuous improvement.
- Understands how to manage and negotiate trade-offs to lead product discovery, feature definition, prioritization, and planning.
- Maintains high standards for quality, precision, and excellence in every aspect of product development.
- Thoroughly communicates product direction, prioritization, and progress with stakeholders tailoring communication to resonate across various departments and audiences.
What you'll need:
- Minimum 4 years of Product Management experience on an agile team, preferably in an agency or consulting environment.
- Understanding of enterprise-scale data management and governance.
- Expertise in Marketing Technology, with a demonstrated track record in delivering CRM products, especially direct mail and email campaigns.
- Proficiency in User Journey Mapping and 3rd party management.
- Proactive problem-solving mindset and ability to drive initiatives independently.
- Strong analytical and reporting skills, coupled with excellent communication skills.
- Experience with product management tools like Productboard, Confluence, and Jira.
- Bonus: Experience with customer data platforms (CDPs), government projects, data compliance, or identity management.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.
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Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
