Digital Media Specialist

Come join the Peak Health team as a Digital Media Specialist, contributing to the foundation for an innovative, new health plan. This position will play a unique and important role in our mission to change healthcare for the better.

In this role, you will be essential in the planning and execution of marketing initiatives that support Peak Health’s strategic business priorities and operational goals. The Digital Media Specialist works cross-functionally handling day-to-day digital marketing efforts while leading the strategy and execution of paid digital media programs. The ideal candidate will be able to pivot from strategic to tactical execution while working across multiple levels within the organization. Experience in the healthcare insurance industry and critical thinking skills are necessary to contribute to the mission of the organization.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor’s degree in Marketing, Communications, Public Relations or related field

EXPERIENCE:

1. Three (3) years of digital media or marketing experience

2. Three (3) years of experience with bid management, ad serving, and/or analytics tools

PREFERRED QUALIFICATIONS:

EXPERIENCE:

1. Experience in insurance, healthcare, or other human services area

2. Working knowledge of Medicare Advantage and compliance requirements

3. Experience managing Google, Bing, Facebook and/or other online platform ads

4. Marketing agency experience

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Planning and day-to-day management/optimization of digital media campaigns including Search engine marketing, paid social and Display.

2. Setup and implement reporting via Google analytics 4 (GA4). GA4 expertise will include setting up, analyzing, and reporting of conversion events, pageview and event level tracking.
3. Scope and lead implementation of third-party analytics and management tools including Google Analytics 4, Google Tag Manager, Facebook Ads Manager, etc.
4. Assist with the development of creative briefs, collaborating on creative production, and building distribution plans comprised of contextual placement, targeted buys, retargeting, search remarketing, etc.

5. Develop A/B testing programs including banner creative, ad text, and email subject lines.

6. Develop and present strategic plans to clients and internal teams.
7. Prepare and present campaign reports from analytics tools to clients.
8. Assist with Peak Health website and member-facing materials.
9. Occasional travel.
10. Other duties as assigned.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ability to sit for extended periods of time

2. Ability to travel across the state and surrounding area for events

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment with electrical equipment (i.e., telephone, personal computer, copier, fax machines, etc.)

SKILLS AND ABILITIES:

Results-driven mindset with a focus on continuous improvement

Excellent organizational skills and the ability to multi-task

Excellent oral and written communication skills

Strong analytical and problem-solving skills

High proficiency in Adobe Creative Suite and MS Office suite

Experience with website content management, including the ability to write and edit HTML; WordPress proficiency a plus

Ability to interact effectively with a variety of staff and outside vendors

Ability to work independently in a hybrid work environment and collaboratively in a team environment

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• Do you have at least three (3) years of experience with bid management, ad serving, and/or analytics tools?

Education:

• Bachelor's (Required)

Experience:

• digital media: 1 year (Preferred)
• Marketing: 3 years (Required)

Work Location: Hybrid remote in Morgantown, WV 26505