Marketing Coordinator

ESSENTIAL FUNCTIONS

• Coordinate the development and execution of all marketing activities for the assigned departments.
• This includes but not limited to organizing and attending creative sessions, graphic design, the distribution of literature, gathering feedback from department personnel, and tracking overall campaign effectiveness.
• The Marketing Coordinator will also assist in the execution of company promotion at trade shows, golf tournaments, open houses and any other events for customers and employees.

ADDITIONAL FUNCTIONS

·        Assist with the development of sales and marketing literature, ensuring that the content reflects the Wyoming Machinery Company and Caterpillar brands.

·        Provide the Digital Marketing Coordinator with necessary website revisions.

·        Collaborate with the Digital Marketing Coordinator with social media efforts and other E-Marketing campaigns.

·        Coordinate the production of marketing materials where required by acting as liaison between advertising agencies, print suppliers, freelance talent, and various 3rd party service providers.

·        Monitor and report on the effectiveness of ongoing marketing activities to include costs, attendance, return on investment and other data as required.

QUALIFICATIONS/KNOWLEDGE/SKILL/ABILITY

·        Bachelor’s degree (B.A.) in Marketing, Business, or equivalent experience in related subjects.

·        Knowledge of marketing fundamentals is necessary.

·        Managed multiple projects or marketing campaigns at a time.

·        Proven ability to adapt to a fast and constantly changing program with tight deadlines.

·        Built positive relationships with team members and internal stakeholders.

·        Must be able to effectively write and verbalize communications, both internally and externally.

·        Demonstrate good copy-writing skills.

·        Must have the ability to establish, monitor, and meet short- and long-term goals.

·        Must be well organized, self-motivated, and able to work very effectively under pressure.

·        Self-motivated, with a positive can-do attitude, and have excellent communication skills.

·        Can work efficiently as an individual as well as in a team environment.

·        Able to demonstrate knowledge of marketing principles.

·        Willing to travel in support of promotional activities.

·        Must be able to effectively use a computer with proficiency in Microsoft Suites and Adobe Creative Suites.

PREFERRED

·        Previous marketing experience is preferred.

PHYSICAL/ENVIRONMENTAL REQUIREMENTS

·        Material and equipment directly used:  Computers, printers, copier, telephone, fax machine, scanner, calculator, and binding equipment.

·        Office environment requiring professional dress and appearance. 

·        Typing, filing, writing, and listening.

·        Sit 6-8 hours a day.

·        Use hands for average manipulation.

·        Walk and/or stand for 0-6 hours per day.

·        Some overnight travel may be required.

·        Some lifting required, up to 35 lbs.