Digital Content Designer

This is a key position on our digital experience team which will play a pivotal role in the development of short-form and long-form content across multiple client engagements on the external website. This position will write web content with a purpose and help each client achieve unique goals and objectives while providing user experience recommendations to obtain the best result and write content to maximize a Search Engine Optimization/Search Engine Marketing (SEO/SEM) strategy as well as using data to drive recommendations.

Essential Responsibilities

• Maintain clear understanding of audience, purpose, user experience, SEO/SEM and calls to action in writing process to strongly empathize with the motivations of the audience and develop content that serve the overall purpose .
• Work with other members of the digital team to align visual creative with the purpose and message of all content.
• Initiate regular touch points with clients and digital team to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations.
• Recommend new web content strategies based on insight and analytics that support client goals for nurturing and engagement strategies.
• Recommend topics and stories to the advertising/digital teams and assist in the management of editorial calendars for clients.
• Create strategic options for copy, headlines and layout for test different designs and assist clients with analysis and refinements.

Minimum Requirements

• Bachelor's degree (preferably journalism, marketing or communications).
• Three years of experience in content development or copywriting role with proven ability to create content that is accessible and usable.
• Requires superlative writing skill, including strong writing and editing processes.
• Strong proficiency with Microsoft Office, SharePoint, and digital media platforms such as social and content management system; experience with marketing automation, picture sourcing, and editing tools preferred.
• Comfortable with multi-tasking and balancing numerous projects/deadlines/priorities simultaneously; at ease working in an agile environment.
• Possess the ability to work alone as well as collaboratively in a team environment and interact with clients day-to-day as needed.

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Xcel Energy is committed to the safety of its employees and customers, and promotes a Safety Always culture. Because of this, we strongly encourage all employees to be fully vaccinated against COVID-19; however, vaccination is not mandatory. After being hired, you will asked to report your vaccination status and dates of vaccination. This information will be maintained confidentially and disclosed only on a need-to-know basis. If you are not fully vaccinated or choose not to disclose your vaccination status you will be required to follow any health-and-safety rules applicable to unvaccinated employees.

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

Posting Notes: MN - Minneapolis || MN - Minneapolis; CO - Denver || United States (US) || Customer And Innovation || 51900:Digital Content || Full-Time || Non-Bargaining ||

The anticipated starting base pay for this position is: $66,000 to $94,000 per year

This position may also be eligible for the following benefits and/or pay components: Pay - Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Personal holidays, Volunteer Paid Time Off (VPTO) (full-time employees only), Parental Leave

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Requisition Number: 45156

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com