Head of Brand - APAC

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place. About the role: As the Head of Brand for the APAC region, you’ll be playing a crucial role in driving Xero’s brand vision and accelerating Xero’s brand performance across both Direct and Partner channels in New Zealand, Australia and Asia. Reporting directly to the APAC Marketing Director,  you will champion creative marketing, brand activations and media initiatives to drive performance in core brand metrics, engagement and advocacy among small businesses, their advisors (accountants and bookkeepers) and other partners (apps & services). Additionally you will ensure consistent and correct expression of the Xero brand across the APAC region. With a particular focus on brand activation, expression and market channel strategy you will work  in regular collaboration with marketing & communications leads across New Zealand, Australia and Asia as well as with global  marketing functions across creative, insights, performance & digital.  This role will work with others in Xero’s brand team to balance both strategic focus with tactical campaign activation, maximising effectiveness through data informed targeting and measurement. You’ll be both creative and data-savvy, commercially astute and apt at working with a variety of internal and external stakeholders to achieve shared outcomes. Why Xero? At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.   Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life. Xero strongly encourages employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business.