What are the responsibilities and job description for the Data Scientist position at XFORIA Inc?
Job Description
RESPONSIBILITIES:
- Perform hands-on modeling and complex analyses using Python, SQL and/or R
- Build and enhance marketing mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
MINIMUM QUALIFICATIONS
- Master's degree in statistics, economics, operations research, engineering, or related field Marketing mix modeling industry experience.
- 8 years of industry experience in data science, measurement, marketing strategy & analytics
- Strong communication skills to ‘tell a story’ that provides insight into the business
- Proficient coding skills (SQL/Python/R) and database knowledge
- Extensive experience with predictive modeling algorithms
- Strong project management skills, including managing technical resources and multiple priorities & milestones.
- You have a passion for working in a fast-paced agile environment.
- A collaborative mindset and sense of curiosity
PREFERRED QUALIFICATONS
- PhD degree in Statistics, Economics, Operations Research, or related field
- Experienced in building market mix and multi-touch attribution models
- Experience with advertising, measurement, and/or digital marketing analytics
- Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.
- Advanced programming skills with experience of creating Python modules
- Experience with A/B and Multivariate test design and implementation
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