Sr. Advertising Manager

Sr. Advertising Manager

Location:  Bellevue, WA - Hybrid - must be able and willing to come into the office 3x a week

Company Overview:  

XMARS, powered by SparkX, is an AI-powered ad management platform for brands, sellers, and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics, and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increase sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.    

We recently won the prestigious Technology Innovation Award from Amazon Ad Partners, highlighting the transformative nature of our platform.  

Position Overview:

The Senior Amazon Advertising Manager at Xmars will spearhead innovative strategies and enhance performance for our clients utilizing Amazon's suite of digital advertising solutions, including Search, DSP, and AMC. This role involves taking ownership of relationships with some of our most significant accounts, collaborating with fellow Advertising Managers and senior leaders to craft and execute strategic client presentations.

Candidates should possess deep expertise in Amazon advertising, showcasing a track record of effectively communicating key performance indicators and generating meaningful insights from data analysis.

The ideal individual is proactive in exploring new strategies, experimenting with various ad formats and features to optimize client return on investment. This role is crucial in driving the growth of our clients' businesses and serving as a pivotal source of knowledge on Amazon advertising strategies within the company.

With a focus on clients poised for substantial growth, responsibilities include leading strategic communications, conducting quarterly business reviews, overseeing client assessments, and ensuring advertising budgets are aligned with client goals. You will also design media plans, present to clients, and collaborate with our Business Development team to ensure a smooth transition for newly acquired accounts.

Key Responsibilities

• Leading the efficient execution, monitoring, and refinement of Amazon advertising campaigns across platforms such as Amazon Ads and Amazon DSP to maximize performance.
• Pivotal involvement in developing and executing comprehensive marketing strategies for our ecommerce clients on Amazon.
• Strategizing and managing end-to-end Amazon marketing campaigns, ensuring alignment of goals and key performance indicators from brand awareness to customer conversion.
• Regularly reviewing and adjusting ad campaigns and budgets to ensure optimal delivery and efficiency.
• Championing innovation through testing, experimentation, and application of new creative strategies, including A/B and multivariate testing for campaign enhancement.
• Proactively monitoring, analyzing, and optimizing campaign performances based on quantitative insights to drive continuous improvement.
• Collaborating with external vendors to guarantee the precise execution of advertising strategies.
• Delivering comprehensive reports to clients, maintaining transparent communication about campaign results and potential avenues for further growth.
• Serving as a go-to authority on Amazon strategies, performance metrics, and industry standards.
• Utilizing market research and strategic thinking to inform category development and evolution strategies.

Qualifications:

• Minimum of 4 years of direct experience in managing Amazon Ads within Seller/Vendor Central.
• A proven track record in crafting, optimizing, and evaluating the performance of Amazon Sponsored Brands and Sponsored Product Ads.
• Deep familiarity with Amazon's reporting tools and a strong analytical capability to dissect Amazon marketing data, drawing actionable insights to forge innovative strategies.
• Proficiency in Excel and PowerPoint, with a robust ability to compile, analyze, and eloquently present performance metrics.
• Exceptional written and oral communication abilities, alongside standout client engagement and management skills.
• Mandatory experience in Amazon Advertising, with familiarity with Demand Side Platform (DSP) and Amazon Marketing Cloud offering a distinct edge.
• Exceptional analytical and qualitative skills; a comfort with numbers is essential.

Why SparkX- Xmars: 

• Competitive pay
• Unlimited PTO
• Comprehensive benefits package including health, and dental
• We strongly prioritize professional development, and there are limitless opportunities for career growth 
• Collaborative and innovative work environment