Segment Marketing Manager

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey.

As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

Purpose of Role

The Segment Marketing Manager engages and advocates for key customer verticals across the entire Yamaha enterprise, establishing our connection to - and authenticity in - their community.

This position is based in our corporate office in Buena Park, CA and will be on a hybrid schedule.

Key Accountabilities Include

• Executes segment marketing activities which contribute to IMG strategic objectives
• Integrates product marketing objectives into segment marketing strategies to amplify their effect in the vertical community
• Ensures that the segment budget aligns with YCA’s priorities and highest impact activities
• Creates strategies to acquire and nurtures segment customers through the customer journey
• Develops segment-specific go-to-market strategies to create demand and preference for Yamaha products and services
• Ensures Yamaha portfolio is represented to customers in a contextually appropriate way
• Ensures alignment between strategies for product marketing, sales, and artist relations into the segment
• Travel up to 25%; includes some nights and weekends

Primary Responsibilities Include

• Collaborates, writes, and socializes customer-centric marketing plans
• Builds portfolios of product and service offerings to meet customer Moments of Need
• Tracks and reports on impact of marketing activities on key personas
• Speaks to key influencers and officials with compelling arguments to support your market segment
• Engages with our target customers digitally and in real life to elicit their needs first-hand

Core Functional Competencies

• Business Environment: Ability to highlight the connection between organizational strategy and projects
• Business Acumen: Understand how the business works, including how YCA makes money and achieves goals
• Competitive Intelligence: Ethically gather and analyze data about competitor organizations, customers, and the market for the purpose of business advantage
• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Marketing Strategy Development: Select a course of action to achieve marketing goals
• Sales Alignment and Support: Align marketing work with, and support, sales efforts
• Storytelling: Communicate the Brand Promise in an emotional manner

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-Development
• Situational Adaptivity

Qualifications

Ideal

• Demonstrates success prioritizing customer needs and insights to curate products/services portfolio
• Demonstrates understanding of customer journey and lifecycle, and success in tailoring marketing tactics appropriately
• Proficient in MS Office and workflow management tools (Wrike, Workfront, )
• Budget Management

Preferred

• Experience in working in, or marketing to, the vertical segment
• Experience identifying and monetizing vertical communities
• Experience developing and executing a multi-channel strategy to reach a vertical community
• Experience gaining brand advocacy through strategic partnerships and other influence tactics
• Experience developing marketing strategies with top consumer brands
• Experience collaborating across multiple geographies and cultures
• Demonstrates success in high-volume, matrixed organization

Compensation

• Up to $95,514/year
• The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time.
• Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Here’s What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Inclusive and passionate culture