Product Marketing

Position Summary

Product marketing is a core element of the overall marketing process. This role helps drive understanding and awareness of product offerings by owning and leveraging market insights, competitive analysis, product positioning, naming, objectives and metrics, and overall go-to-market (GTM) strategy.

Product Marketing includes positioning products, crafting messaging, and developing/launching sales enablement tools as well as acting as “voice of the customer”, gaining a deep understanding of their needs and desires in order to address questions around the product, the target customers, and how to reach those customers.

It is a cross-functional role, requiring close collaboration with Product, Sales, and Operations. It requires the translation of customer needs into inspiring solution stories, new ways to engage the audience, and strategies for campaigns that deepen connections.

Responsibilities:

• Work closely with Product and Sales teams to describe product offerings and develop messaging frameworks, and value propositions that resonate with select customer personas

• Develop and evolve segmentation, targeting, and positioning for each solution/offering
• Contribute to GTM strategy to ensure development of the appropriate mix of content and channels to drive acquisition and onboarding
• Educate both internal and external stakeholders on solution/product features, benefits and their differentiators (with the Product team)
• Translate customer needs into inspiring solution narratives to fuel expansion into new markets and personas, and strategies for campaigns that deepen connections and drive opportunities for sales engagement
• Build marketing programs that bring insight around and articulate the value of solutions in the context of customer needs and collaborate on campaign development to drive demand
• Define sales collateral and other sales enablement tools that align with the buying process and help move prospects & customers through the sales cycle
• Use insights and data to inform user narratives and programs that improve the client experience leading to user growth and product awareness and adoption
• Speak and present both internally and externally to promote the story of the product
• Assist with the formulation of ABM campaigns for targeted segments
• Successfully work cross-functionally with Product, Sales and Customer Success to ensure proper targeting, onboarding, and experience for customers
• Leverage data (e.g., dashboards, tactical metrics, organizational KPIs) to understand engagement and product usage across the funnel and identify points to drive deeper engagement

• Conduct ongoing market analysis to secure understanding of market demands, competitive landscape and inform definition of solution/product differentiators

QUALIFICATIONS

Education & Experience

• 5 years of experience in Marketing within the B2B technology space, with at least 1-3 years of experience in a Product Marketing or Product Management role

Skills & Abilities

• Proven track record of executing successful product launches

• Exceptional project management skills
• Growth-oriented, customer-centric, strategic mindset
• Self-starter who thrives in a fast-paced environment, at ease and calm with frequent pivots in priorities
• Proven experience engaging technology customers
• Preference for working in a collaborative, cross-team capacity
• Easily manages change, with a passion for innovation and creative problem solving
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
• Ability to quickly learn and become fluent in new technologies
• Excellent internal and external written and verbal communication skills and ability to sell ideas well through creative & innovative presentations
• Strong desire and willingness to learn
• Ability to develop, organize, update and maintain documentation
• Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment

• Excellent communication and interpersonal skills

Nice to Haves:

• Experience in SaaS, data analytics, or data science

• Knowledge and experience in the energy industry, ideally in the North American Power Market
  • Note: While energy industry experience is helpful, it is not required. What’s more important is a willingness to learn new things and immerse yourself in a technical but fascinating industry.
• Experience working with an early stage company with 250 or fewer employees
• Demonstrated ability to leverage research to develop messaging and programs that drive user adoption

• Ability to tell a visual story through the creation of graphics and infographics

Yes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily. The business is a leader in all aspects of information content collection and management, as well as in developing and delivering data and market analytics solutions. Since its inception in 2008 Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders and trade managers. Yes Energy has a team of over 200 amazing professionals located across the United States, Europe and Asia.

• We love innovation and solving tough challenges;
• We are “high standards people” who combine passion and pride with hard work and rewards of all kinds- in an ethic that is consistent across the company;
• We’re team-focused with a flat hierarchy- we work in small teams on well-defined projects that directly impact the success of the business;
• We play to the strengths and experience of each person, while each of us also works along a continuum of roles adjacent to our focus area. This presents a challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways;
• We are constantly growing. Professional development happens every day and every year.