What are the responsibilities and job description for the Content Marketing Manager position at YipitData?
About Us:
We analyze billions of data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on.
We have amazing reviews on Glassdoor and are one of Inc’s Best Workplaces - a fast-growing technology company with offices located in NYC (where we are based in), Hong Kong, and Shanghai, backed by Norwest Venture Partners and The Carlyle Group with a strong culture focused on mastery, ownership, and transparency.
This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), or anywhere in the US
About The Role:
We are looking for a Content Marketing Manager to join our team.
We are looking for someone who is data-driven, results-oriented, and able to leverage our proprietary research and insights to develop compelling stories that will drive exponential growth for YipitData’s Corporate business.
The Content Marketing Manager will play an instrumental role in our team’s brand awareness and demand generation programs across our key sectors. This candidate will work closely with our internal research team to develop content, assets, and narratives that appeal to our audiences across different verticals.
As Our Content Marketing Manager, You Will:
- Write high-quality copy for a variety of materials, and reproduce existing content into different formats to be used for different channels
- Conceptualize and create compelling content that educates and inspires our audiences to take action
- Work with colleagues across our Marketing & Communication teams to produce written content for a variety of media: web copy, blog posts, sales collateral, case studies, infographics, email campaigns, online ads, video, etc.
- Work cross-departmentally with sales, product, and research teams to ensure alignment on messaging, targeting, and timing
- Support 1:few and 1:1 account-based marketing campaigns across relevant online channels
- Optimize copy for SEO across our website and blog
- Use structured testing to identify new messages, assets, and narratives that will deliver new opportunities for growth
You Are Likely To Succeed, If:
- You have 4 years of experience in content development in B2B marketing, bonus if you have experience targeting C-suites at F500 enterprises
- You have extensive experience using data to tell stories and support campaign development targeting different verticals
- Proven ability to develop content through deep consumer understanding and strong data analysis
- You are a strong communicator with talent to make complex ideas compelling and easy to understand
- You have impeccable writing & advanced presentation skills
- You have a great sense for storytelling and design
- You are detailed-oriented and set a high threshold for quality
- You are self-motivated with drive and tenacity to succeed
- You are a team player – prepared to do what it takes to meet the goals of the team
What We Offer:
- Our compensation package includes equity and highly competitive salary & performance based bonuses
- We care about your personal life and we mean it. We offer flexible work hours, unlimited vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
- Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.
- To learn more about our culture and values, check out our Glassdoor page!
This role may be performed fully remotely within the United States. Depending upon where the remote work is performed, income could be subject to New York State tax withholding.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.