DEFINITION
Coordinate Modesto Junior College’s overall marketing strategies and tactics with the Director of Marketing and Public Relations. Develop, design, and produce a variety of technical artistic and graphic work in the development of marketing publicity materials that advance the brand, mission, and values of Modesto Junior College. Perform related activities including desktop publishing, graphic design, original artwork, logos, illustrations short-form video, and images for publication, advertisements, specialty items, webpages, social media platforms, and other complex production projects.
DISTINGUISHING CHARACTERISTICS
Positions in this class are generally allocated to a centralized marketing, public relations or may be allocated within a college executive office. Incumbents in this class are responsible for leading and coordinating the most advanced design projects, complex marketing campaigns and branding. Incumbents may also coordinate information across public domain, such as the College website and all social media, with substantial responsibility for complex publications. Duties require advanced technical knowledge of computer graphics and publications software, website design, and social media platforms.
SUPERVISION RECEIVED AND EXERCISED
Receives direction from the Director of Marketing and Public Relations. Exercises functional oversight of graphic design staff. Incumbents in this class work under the direction of a manager or senior manager. Incumbents plan and/or determine specific procedures, staffing, or equipment required to meet assigned objectives and solve non-routine problems, referring only unusual matters to a supervisor