Director, Media

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

DEFINITION

The Head of Media leads all paid media investment across marketing channels. Reporting to the Chief Marketing & Strategy Officer, this newly created position is responsible for building media operations and capability at Zaxbys.

This role is critical to build an effective and efficient demand generation calendar, including over $60M in paid media investment across National and Co-Op marketing funds. This person will work collaboratively with the Calendar and Advertising teams to create the annual media plan.

SUPERVISION RECEIVED AND EXERCISED

Receives direction from and reports directly to: Chief Marketing & Strategy Officer

Exercises supervision over: Sr. Manager, Digital Media

ESSENTIAL JOB FUNCTIONS

Essential duties may include but are not limited to the following:

• Own relationship with external Media Agency
• Strategic planning for annual paid media plan
• Specific channel plans, including TV, OTT, social, digital and 3rd Party platforms
• Delivering digital-first media plans, including cost and performance management
• On-going media plan measurement and optimization
• Modeling new media support models, including National rate & Co-op allocations
• Joint business plans (JBPs) with key media partners
• Integrating National and Co-Op plans, including partnerships with local co-ops to build customized plans based on best practices
• Evaluating strategic sponsorships

TRAVEL REQUIREMENT

Less than 25% required

QUALIFICATIONS

• Experience leading a media organization in retail/QSR
• Agency experience in strategic planning or buying
• Detailed knowledge of programmatic media buying, including performance marketing using first party data & loyalty programs
• Understanding of key metrics: ROI, sufficiency, cross channels reach & frequency management, traffic, share of voice
• Consumer-inspired media planning: focus on generating sufficient media weights at points of consumer receptivity
• Data driven decision making: ability to leverage data & experience to test new media support models for a growing business
• Balancing strategic thinking & operational details: agile learner that can set direction, while also being involved in planning/execution
• Challenger mindset: this role is responsible for developing plans that outperform competitors with larger budgets
• Effective presentation skills: exceptional written & verbal communication to inform and influence to audiences ranging from working teams to the Corporate Board of Directors

EDUCATION AND EXPERIENCE GUIDELINES

Education: Bachelors degree or equivalent experience in related field, MBA preferred

Experience: 8 years of related work experience