Director, Customer Marketing

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.

Zenoti powers more than 12,000 salons, spas, med spas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.  

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™ and unveiling a new brand video.  

To learn more about Zenoti visit: https://www.zenoti.com. 

Director, Customer Marketing

As a part of the enterprise marketing team, you will be a key contributor to helping customers adopt Zenoti solutions and poise themselves for rapid growth.  You’ll partner closely with customer experience, sales, and marketing leadership to recommend, implement and optimize highly visible targeted marketing programs for Zenoti’s customers. You need a proven ability to partner with others to work collaboratively.

Responsibilities

• Build and lead a customer marketing program.
• Create and execute marketing programs that communicate and drive Zenoti’s value proposition to customers to drive adoption, advocacy and upsell opportunities.
• Work with Product Marketing to roll out persona-based content, tailoring the narrative to individual audiences in order to maximize relevance and impact, and increase adoption rates.
• Analyze customer data, trends, and insights to develop data-driven GTM strategies and plans.
• Measure the effectiveness and ROI of customer marketing and ensure it delivers on company goals and upsell targets.
• Be in the market often so that you are at the pulse of customer needs and how our evolving offering, branding, and messaging needs to be shaped to meet those needs.
• Drive strategic customer partnerships.

Skills & Experience

• 10 years’ experience in a related marketing or consulting role, preferably at a B2B SaaS company, with emphasis on business, customer, product and/or solution marketing
• Knowledge and experience in the development, marketing and/or sales of beauty and wellness enterprise software
• Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
• Independent thinking, with experience in managing multiple complex projects and influencing senior stakeholders.
• Ability to craft a communications strategy and narrative, and present clearly and compellingly to executive stakeholders.
• Excellent writing and editorial skills and proven content creation experience
• “Roll up your sleeves” attitude and a true team player with great communication skills.

Qualifications

• Experience in designing and executing marketing and communications programs
• Education: Bachelor's degree in Marketing or equivalent experience; Master's degree or MBA a plus

Benefits

At Zenoti, we believe that when people feel good, they are able to do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, supportive and dynamic work environment, and encourage our employees to balance life, work, and wellbeing. We offer all of our employees:

• A competitive base salary, plus bonus
• Eligibility to receive equity through company Employee Stock Option Plan
• Medical, dental, and vision coverage
• Participation in company 401k plan
• Unlimited paid time off
• Paid parental leave
• Flexible work hours
• Programs, classes and activities supporting your physical and mental wellbeing, led by Zenoti's dedicated Chief Wellness Officer

Note: This role will be remote to start, but on a long-term basis will operate from the Zenoti office in Bellevue, WA. We are also open to remote working on a permanent basis 

Zenoti is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.