Associate Director, Performance Optimization

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

THE ROLE

Associate Director, Performance Optimization wanted in Boca Raton, FL to oversee, implement and manage day-to-day launch and QA of new path optimization.

• Launch, manage and optimize advertiser campaigns within the ad serving tech stack.
• Assist sales/account teams in updates to offer caps, zip lists, targeting, identify opportunities and deliver offer optimization recommendations related to targeting, placement and creative.
• Deploy data driven testing processes to determine the most effective funnel conversion tactics.
• Track performance daily, communicate reports/scorecards to stakeholders, and adjust plans as needed.
• Leverage data and reports to understand growth levers, dig into user experience and consumer behavior, and look for trends and growth opportunities across core KPIs.
• Collaborate with cross-functional teams, including designers and developers, to identify opportunities for UI enhancements and implement improvements.
• Identify opportunities and deliver offer optimization recommendations to the commercial facing teams (account management and sales.
• Produce internal operational documentation that details new product releases or enhancements based on internal CRM.
• Collaborate closely with sales/account managers on opportunities within various verticals.

Option to telecommute two days a week.

Bachelor's degree in Information Management or Computer Science

5 years of experience in the job offered or as Marketing Associate Email Operations.

Send resume to: G Avanzato, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

And more!!

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases