Product Marketing Manager, Threat Hunting

Job Description:

We are seeking a highly motivated and experienced Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for Zscaler’s Managed threat Hunting offering. This role will collaborate closely with the Managed Threat Hunting leadership team, sales, finance, and marketing teams to bring an exciting new service to market. 

You will be working closely with a highly motivated and strategic team and we need you to bring your creativity, marketing strategy, imagination, innovation, and high energy to the team. 

We’d like you to have a comprehensive understanding of cybersecurity, specifically, in a domain such as threat hunting, incident response, or a similar managed security solution. 

We are at a pivotal moment, getting ready to disrupt the managed threat hunting market and re-define threat hunting. We need you and your marketing leadership to help us achieve our full potential. 

Responsibilities:

• Messaging & Positioning: Develop persuasive and unique messaging and positioning that aligns with the target customer and effectively communicates the core capabilities of the offering.
• Business Growth: Promote the Managed Threat Hunting Service to increase awareness, drive adoption, and foster growth.
• Marketing Leadership: Develop, execute, and oversee the comprehensive product marketing strategy for our Managed Threat Hunting service.
• Influence Go-to-Market Strategy: Collaborate with cross-functional teams to contribute to the design, planning, and execution of a go-to-market strategy that delivers tangible and measurable outcomes.
• Create Compelling Content: Develop content inline with the brand’s image, including collateral, thought leadership assets and pitch deck presentations, website content, videos, blogs, and more to execute communication strategies.
• Sales Enablement: Collaborate closely with the sales teams to ensure the alignment of the value proposition, assets, training programs, enabling a robust sales strategy that aligns with our Managed Threat Hunting service and capabilities.
• Brand and Messaging: Craft compelling messaging and value propositions that resonate with target audiences. Ensure brand consistency across all marketing materials, including websites and collateral.

Minimum Qualifications:

• 4 years of product marketing experience, preferably in cybersecurity.

Preferred Qualifications:

• Bachelor's degree in business, marketing, or engineering.
• Self-motivation, initiative, and resourcefulness to efficiently handle multiple projects concurrently.
• Passion for cybersecurity, marketing, and the face-paced constantly changing landscape of cybersecurity.
• Ability to create clear and compelling messages. 
• Ability to prioritize requests from multiple teams and competing priorities

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