How does Fortnite generate revenue?

Fortnite generates revenue through various monetization strategies, primarily focusing on in-game purchases and seasonal content. The game offers a free-to-play model, attracting a large player base, while generating income through the sale of cosmetic items, battle passes, and limited-time events. To elaborate, Fortnite's revenue model is built around several key components. Firstly, the game is free to download and play, which encourages a wide audience to engage with it. However, players can enhance their gaming experience by purchasing cosmetic items, such as skins, emotes, and other visual upgrades that do not affect gameplay. Additionally, Fortnite features a battle pass system that allows players to unlock exclusive content over a season by completing challenges, further incentivizing spending. Seasonal events and collaborations with popular franchises also introduce limited-time items, creating urgency and driving sales. Overall, Fortnite's diverse revenue streams effectively capitalize on its massive player engagement.