SoFi generates revenue through various channels. To elaborate, SoFi, a financial technology company, primarily earns its income by offering a range of financial products and services. These include personal loans, student loan refinancing, home loans, and investment services. Additionally, SoFi makes money through its SoFi Money account, which functions similarly to a traditional bank account, and by providing credit cards. The company also benefits from fees associated with its financial advisory services and earns interest on loans it issues. Furthermore, SoFi leverages its technology platform to offer a membership model that provides users with access to financial planning tools, career services, and other member benefits, which also contribute to its revenue streams.