What are marketing intermediaries?

Marketing intermediaries are individuals or companies that help distribute and promote products or services to end consumers. They act as middlemen between the producing company and the customers. Some common forms of marketing intermediaries include retailers, wholesalers, distributors, agents and brokers, advertising agencies, and public relations companies. Retailers purchase products from companies and sell them to consumers, while wholesalers buy in bulk and sell to retailers or directly to consumers. Distributors transport products from the manufacturing company to retailers or customers. Agents and brokers facilitate sales between companies and consumers, taking a commission on any sales made. Advertising agencies work with companies to develop marketing and advertising campaigns, while public relations companies focus on improving communication and enhancing a company‘s reputation.