Patagonia's core values revolve around environmental responsibility, quality, integrity, and innovation. The company is dedicated to producing high-quality products while minimizing their environmental impact. They emphasize ethical business practices and strive to inspire and implement solutions to the environmental crisis. In summary, Patagonia's guiding principles focus on sustainability, excellence, honesty, and creativity. The organization is committed to crafting superior products with a minimal ecological footprint. They prioritize ethical conduct and aim to motivate and contribute to environmental solutions.