What does the acronym RIF mean?

General Motors (GM) organizes its brand hierarchy in a structured manner to manage its diverse portfolio effectively. To understand this structure, consider the following questions: How is the brand hierarchy within GM organized? What are the different levels of brands under GM? How does GM differentiate between its various brands? What strategies does GM employ to manage its brand portfolio? How does GM ensure brand consistency across its different brands? In summary, GM's brand hierarchy is meticulously structured to handle its wide range of brands efficiently. The organization of the brand hierarchy within GM involves multiple levels, each representing different brands under the GM umbrella. GM differentiates its brands by targeting distinct market segments and employing unique brand strategies. To manage its brand portfolio, GM uses specific strategies that ensure each brand maintains its identity while contributing to the overall corporate goals. Additionally, GM ensures brand consistency across its various brands through stringent management practices and cohesive marketing efforts.