What does the term B2B mean?

Hugo Lambert July 23, 2023
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By Rhea Henson June 21, 2024

The term B2B stands for ""business-to-business,"" which refers to transactions and interactions that occur between two businesses rather than between a business and individual consumers. To elaborate, what does B2B signify? How does it differ from other types of business transactions? In what contexts is B2B commonly used? In summary, B2B, or business-to-business, describes the commercial exchanges that take place between companies. This concept is distinct from other transaction types, such as B2C (business-to-consumer), where businesses sell directly to individual customers. B2B transactions are prevalent in various industries, including wholesale, manufacturing, and services, where companies provide products or services to other businesses rather than to end consumers.

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What does the term B2B mean?
What does the term B2B mean?