What is bandwagon advertising?

Bandwagon advertising is a marketing technique that taps into consumers‘ fear of missing out and the need to fit in. It relies on peer pressure to make consumers feel the urge to purchase a product, even if it‘s not immediately necessary. This approach can be effective in creating a sense of inclusion and superiority among consumers, but it also leads to a constant cycle of purchasing the latest products. This pressure to keep up with the latest trends can be unsustainable for many consumers.