Nike acquired Converse in 2003 for $309 million and relaunched the footwear in 2010, expanding the brand to other businesses. Converse was founded in 1908 as a rubber shoe manufacturer and began producing athletic shoes in 1915. The iconic Converse All-Star basketball shoe was introduced in 1918, and in 1923, basketball player Chuck Taylor became an ambassador for the brand. Today, Converse is a multinational company with a portfolio that includes several trademarks and over 100 retail stores in the United States and internationally. In 2019, Converse had annual revenue of $1.91 billion and over 4,000 employees.